National Sales Manager

Based within a one hour commute to Central London. Field Based but will be expected to attend the office 2 days per week
£45k basic £10K OTE bonus paid annually
09 Jan 2019
09 Feb 2019
Business Sector
Food & Drink
Full Time
Contract Type


  • National Sales Manager


  • Based within a one hour commute to Central London. Field Based but will be expected to attend the office 2 days per week.
  • Overnight stays national travel required.

Reporting to:

  • Commercial Director

Responsible for:

  • Generation of new stockists of feathered Game in the UK Wholesale, Hospitality,
  • Retail and Manufacturing
  • Sectors direct to consumer and processing sectors in the UK and Key Account Management.
  • Driving sales through existing clients
  • Sale of BGA game products into food service


  • Identifying and creating a targeted list, by sector, of prospects.
  • Booking appointments and closing new business.
  • Liaising with Key Accounts to drive volumes and sales with new stockists
  • Building relationships with BGA processors to support sales growth and NPD development
  • Working with CD/MD on sales presentations / prospecting/ preparing for New business opportunities
  • Tracking and reporting on volumes sold/ordered and creating a reporting tool that measures performance
  • Researching and developing new markets and opportunities 
  • Attendance at trade shows and press related campaigns to promote the BGA's objectives
  • Working with Head of Marketing on Campaigns and sales prospects generated
  • Following up new potential stockists leads
  • Maintaining and updating the sales prospects and tracking conversion ratios

Candidate profile.

  • Full UK driving licence
  • Excellent IT skills on Microsoft packages
  • Proven track record in fresh (ideally protein) FMCG sales in UK catering sector
  • Self motivated and Goal driven
  • Good knowledge / skills in fresh food sales / production 
  • Articulate and excellent presentation skills
  • Experience of Key account management
  • Proven telesales skills to generate appointments through cold calling
  • Knowledge / previous experience of launching a new range / service in the UK market
  • Experience of working with supply partners to generate new business


  • £45k basic
  • £10K OTE bonus paid annually
  • Company car allowance
  • 22 days holiday + ex gratia extended Christmas and New Year vacation
  • Phone/Laptop
  • Pension

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