Shopper Marketing & Display Executive
- Employer
- KP Snacks
- Location
- Slough, Berkshire
- Salary
- Highly competitive basic + bonus, pension & great benefits
- Closing date
- 12 Jan 2019
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Category Management, Marketing, Sales
Job Details
Shopper Marketing & Display Executive
As our Shopper Marketing & Display Executive, you will support the Shopper Marketing and Display team to develop our branded marketing campaigns (Great Execution) in stores and online to make our brands the most compelling choice and increase conversion of shoppers to purchasers.
Some of your responsibilities will include:
INSIGHTS, ANALYSIS & IMPROVEMENT
- Own the Shopper Marketing budget tracking and cross functional month end reconciliation process to ensure tight Shopper Marketing budget control across all initiatives in-line with agreed spend.
- Measure and evaluate all Display activities against campaign objectives and financial targets in order to capture learnings and drive better return on investment.
SHOPPER MARKETING
- In conjunction with the Impulse Shopper Marketing Manager develop ‘Best in Class’ Shopper campaigns in line with the KP’s Brand priorities and Customers’ agendas .
- Take ownership to drive the Shopper Marketing plan for Foodservice and Wholesale customers in line with business priorities to successfully catch, connect and convert the target shopper along their path to purchase.
- Support the Impulse Shopper Manager with artwork management via collaboration with agencies and Sales teams, managing amendments and sign off process.
- Take full ownership of Trade Show planning & activation; from ideation to execution via collaborative working with Sales team, creative agencies and installation teams.
DISPLAY ACTIVATION
- Activate Wholesale displays in line with KP’s Perfect Store Display strategy, Brand priorities and Customer agendas in conjunction with the Impulse Shopper Marketing Manager and KP Brand teams.
- Manage the internal administrative Masterdata process and complete all data requirement to ensure effective system set-up for displays executed within the Impulse channel.
BUILD AND MAINTAIN STRONG RELATIONSHIPS
- Build close working relationships with key customers to ensure ‘best in class’ execution plan is delivered.
- Develop strong relationships with media agencies, creative agencies and printers to optimise execution for KP.
The multi award winning culture at KP Snacks is friendly, welcoming and supportive. We encourage everyone to be the best they can be, working together to achieve great results.
Highly competitive base salary
Bonus
Pension
Healthcare
Life assurance
Plus loads of great benefits
Company
At KP Snacks we are passionate about our people and proud to offer exciting rewarding careers across our business.
Do you like the idea of joining KP’s awesome team of happy snackers? We have a brilliant culture and opportunities in many different functions, so if you’re talented, enthusiastic and up for a challenge, we want to hear from you.
Wherever you work at KP Snacks, you’ll receive excellent training and support to help you be the best you can be.
We’re an expanding company and – as part of the privately owned Intersnack Group – there’s always the possibility to develop your career further afield in Europe as well as in the UK
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