Commercial Manager

£40,000 + Generous Benefits
04 Dec 2018
04 Jan 2019
Business Sector
Food & Drink
Full Time
Contract Type


This globally renowned food travel retail business are looking for a commercial manager.

This role would suit those with commercial experience, preferably from within buying, project management or commercial management/sales. The main purpose of the positions is to develop and execute a commercial plan for selection of brands within a category, this could range from cafes & bars to casual dining.

An outline of example responsibilities:

* support the head of commercial to create the commercial plan for each of the specified brand or brands

* ensure that every initiative is modelled on a product by product / unit by unit basis and forecast outcomes

* submit proposed sales and gross margin improvement activities to weekly trade & monthly commercial forum meetings for approval

* preparation of marketing briefs to access marketing services, such as NPD, creative design, marketing planning and brand development

* access these services by submitting a marketing brief articulating identified opportunities to generate improved sales or margin, specifying desired outcomes and proposing development strategies

* total accountability for the successful implementation through operational teams once signed off

* report results at weekly trade and monthly commercial forum meetings

* assess whether forecast has been achieved and EBITDA can be banked, course correcting where necessary

* roll out and look for optimisation opportunities either in other brands or in other product categories where the same principles can be applied

* manage the commercial set up for new openings including range, pricing, POS

* deliver action plans to drive sales and profit if business cases are not delivering to target

* monitor competitor and brand partner activity

* spend time in the field to observe and support implementation in operational units

* effective management of commercial executives

* proactively look for ways to optimise results and stay competitive with competitors

* interfacing with internal & external stakeholders, including finance, NPD, marketing, purchasing, etc.


The ideal candidate will have the following skills & experience:

* Experience of using price, range, display and space, upselling, margin and category optimisation to deliver commercial results

* Experience of delivering profit targets preferred, but experience of working in a sales environment also desirable

* Must be able to drive decision-making through analysis and based on evidence, rather than intuition

* Experience of drawing out business insights from analysis and presenting findings and recommendations persuasively

* Must be able to develop innovative ideas to drive top and bottom line, testing, learning and refining

* Experience of managing and influencing senior stakeholders

* Experience of managing client relationships

* Excellent knowledge of external trends in relevant categories

* Understanding of the impact of external factors on growth, including competition and seasonality

* Understanding of the operational reality in units i.e. a good understanding of waste management and minimisation, labour planning and optimisation, equipment, space and layout etc.

* Analytical and commercial

* Exceptional attention to detail

* Data-driven

* Ability to focus effort on most profitable outcome

* Innovative and bold – able to find new ways of doing things, challenge the status quo, take an entrepreneurial approach (measured risk, high reward)

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