Shopper Marketing Manager

Birmingham, West Midlands
22 Nov 2018
22 Dec 2018
Marketing, Sales
Business Sector
Food & Drink
Full Time
Contract Type

This ridiculously fast-paced FMCG brand has created yet another new position within dynamic team as they continue their skyward growth in to 2019! 

Working in a small yet high-growth mentality business, you will be the forge between Marketing and Sales using your experienced insights skill-set to translate key Brand messages and develop key Channel & Shopper Marketing strategies in line with the overall business plan. You need to be sharp and a natural self-starter with the ability to build relationships, influence and deliver in a cross-functional environment along with solid analytical skills.

The successful candidate will have the following criteria:-

  • Relevant / similar experience working within a branded FMCG or Retail organisation
  • Ability to understand and consolidate Brand Marketing plans into a clear and compelling Channel and Customer plan
  • Excellent commercial decision-making, project management and delivery skills
  • Experienced in briefing internal and external ‘agency’ teams, managing creative development and assessing creative work against the objectives of the Business
  • The ability to influence the product portfolio strategy
  • Analysing and reporting on data (customer insights, buyer behaviour, store scan data, promotions, competitor trends) to develop path to purchase programs that leads to category growth.
  • Ideally degree educated
  • Must be able to demonstrate your strategy skills

** People may be considered who are in current roles such as Shopper Marketing, Customer Marketing, Brand Marketing, Category/Shopper Insights

Due to high volume advert responses anticipated for this role, if you do not receive acknowledgement or a reply to your application within 14 days – please feel free to follow up although it is likely that your application has been unsuccessful.  If this is the case, please continue reviewing vacancies with Henson Recruitment moving forward.

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