FOODSERVICE SALES MANAGER
ARYZTA is for people who are passionate about what they do and doing it well. We take pride in our high quality, delicious food and in our leading position as the worlds number one frozen bakery.
Our employees are one of our key ingredients, and together they play a critical role in driving the continued success of our business.
We are always looking for great people to join our diverse global team and we have opportunities spanning a wide range of areas including; Production, Logistics, Finance, IT, Sales, Quality, HR and much more.
In ARYZTA, every day is different. If you are resilient, ambitious, and a team player, ARYZTA could be the place for you to thrive and grow in your career!
1. ROLE: FOODSERVICE SALES MANAGER (1 X SOUTH & 1 X NORTH)
2. BUSINESS GROUP: AFSUK/SALES/FOODSERVICE
3. LOCATION: FIELD BASED WITH ACCESS TO SOUTHALL (SOUTH) & COLESHILL / BELLSHILL (NORTH)
4. PURPOSE OF ROLE
Lead and manage the North or South Foodservice Field Sales team; developing, gaining agreement for and executing strategic plans for growth in UK Independent Foodservice accounts & executing agreed plans in National Foodservice accounts.
To play a key role in the Foodservice management team
Manage and develop sustainable customer relations at all levels and across accounts in the UK in support of field sales team.
Deliver growth into the UK business through the execution of Aryzta’s foodservice strategy
5. REPORTING AND KEY RELATIONSHIPS
Reports to Commercial Operations Controller
Internal – ASM & TSE clusters, Foodservice NAM / NAE team, Depot Operational Managers, Marketing, Hardware, Supply Chain, , Commercial Finance, Product, Finance, Credit Control and Sales Data Admin.
External – key accounts, influencers & national account BDMs
6. DUTIES AND RESPONSIBILITIES
Full responsibility for the development of the ASM / TSE clusters for improved performance.
Work very closely with the Foodservice management and Marketing team to develop UK marketing strategy.
People Leadership, coaching, development and management (responsible for c.18 FTE)
Assist in setting & developing strategic priorities
Develop sustainable customer relations with key contacts across the trade.
Coach ASM team to deliver development plans for each of the TSEs.
Coach and train the team for improved sales performance.
Min 8 coaching accomps across regions ASM / TSE population per Period, min 1 per person per Quarter
Support development of tiered classification bandings based on potential spend
Implement tiered approach: PLATINUM / GOLD / SILVER / BRONZE covering range, equipment, visit frequency & marketing activity
Pricing authorisation aligned to pricing / promotion policy
Own true independent foodservice activity & pricing
Support development of controlled independent price files to simplify / align process
o Deliver agreed annual budgets across volume, revenue and profit for all allocated clusters.
o Provide accurate forecasting and reporting back to the business
o Assist in delivering National / Key account JBPs through field activation / execution
o Improve KPIs – call coverage, revenue per call, drop size, core sku distribution.
o Manage key customer relations across in support of field sales team
o Weekly & monthly reporting
o Monitor and look to constantly improve ROI
o Own and manage all communications with Field Sales team
o Manage the day to day sales for all field accounts
o Pricing authorisation & maintenance of %GM
o Field sales cost centre
Decision Making Level/Complexity?
The individual will be required to put forward Foodservice field sales strategic plans as part of the UK planning process fully evaluated as well as ongoing creating and evaluating. Responsibility for product pricing with commercial finance is also a requirement.
People Management Responsibility?
Yes c. 18 FTE
EXPERIENCE AND QUALIFICATIONS/TRAINING
Educated to degree level
Fully computer literate
Experienced field sales manager – minimum 3 years 1st line management is essential, preferred 2 line management experience
Minimum 2 years NAM experience with a proven track record of financial capability
Excellent negotiator and commercially astute
Determination to achieve and willingness to continually learn
Proven record of demonstrating initiative and delivering results
A passionate and committed individual with a strong drive for results is required for this role
The ability to work as part of a team in a fast paced environment is essential
Ability to build open and honest relationships with people on all levels of the business.
Ability to develop a team for improved performance.
KNOWLEDGE AND SKILLS
Strategic Capabilities/set direction
Strong negotiation skills and the ability to influence at all levels
Have high level of personal drive, energy and resilience
Clear confident communication skills both verbal and written
Good numerical skills to A level standard
Demonstrate good interpersonal credibility and ability to relate effectively with people
Demonstrate good time and resource management skills
7. KEY MEASURES
Deliver field sales revenue / margin budgets
Manage headcount costs & staff retention
Manage trade spend with team and within agreed budget
Monitor and look to constantly improve ROI of all customer activities/hardware costs
Work with supply chain & commercial finance to manage all aspects of forecasting
Deciding and initiating Action
Working with people
Adhering to principles and values
Relating and networking
Persuading and influencing
Planning and organising
Presenting and communicating Information
Entrepreneurial and commercial thinking
Achieving personal work goals and objectives
Formulating strategies and concepts
- Competitive salary package
- Perk box discounts
- Employee referral scheme
- Baby bonus scheme
- Life Insurance
- Pension scheme
- Cycle to work scheme
- Discount on products