Head of Shopper & Customer Marketing

KP Snacks
Slough, Berkshire
Highly competitive base + bonus, car allowance + great benefits
12 Nov 2018
12 Dec 2018
Business Sector
Food & Drink
Full Time
Contract Type

Head of Shopper & Customer Marketing



KP Snacks is home to some of the most iconic British snack brands including: McCoy’s, Hula Hoops, KP Nuts, POM-BEAR and our new brands: Butterkist, Tyrrells and Popchips.


As our Head of Shopper & Customer Marketing, you’ll deliver class leading “great execution” in UK stores (Shopper Marketing) and deliver excellent internal planning, execution and sells (Trade Marketing & Brand Amplification).


Your primary responsibilities will include:


·         Defining, aligning and delivering the annual Shopper and Display strategy


·         Responsibility for MAPEX budget for Shopper Marketing, Display and Customer Marketing elements


·         Creating Trade sell decks showcasing our brand plans by channel


·         Developing and executing annual Trade PR strategy and accompanying ”KP Insights Days” including KP SnacKPartners


·         Leading cross functional execution of pack, price, format change and NPD launches to ensure they land with Great Execution in market


·         Track and report against Great Execution of NPD and Promotional intensity YoY as part of monthly S&OP cycle


The multi award-winning culture at KP Snacks is friendly, welcoming and supportive. We encourage everyone to be the best they can be, working together to achieve great results.


If you’re a passionate, dynamic and creative leader looking for an exciting new opportunity with a performing, growing business with a great culture and a portfolio of fantastic brands, we need to talk…


Be a part of it!






Highly competitive base salary

£7.5k car allowance

10% bonus



Plus loads of great benefits




With an annual turnover of more than €2 billion, the Intersnack Group is one of the leading European manufacturers of savoury snacks, such as potato chips, nuts, baked products and specialty snacks.  Intersnack is present in 23 countries across Europe employing more than 8.400 employees in 11 management units and 28 plants.

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