Territory Sales Executive (West London)

Field Based
09 Nov 2018
09 Dec 2018
Business Sector
Food & Drink
Full Time
Contract Type

1. ROLE: Territory Sales Executive
2. BUSINESS GROUP: Field Sales
3. LOCATION: Field Based

ARYZTA is for people who are passionate about what they do and doing it well. We take pride in our high quality, delicious food and in our leading position as the worlds number one frozen bakery.

Our employees are one of our key ingredients, and together they play a critical role in driving the continued success of our business. 

We are always looking for great people to join our diverse global team and we have opportunities spanning a wide range of areas including; Production, Logistics, Finance, IT, Sales, Quality, HR and much more. 

In ARYZTA, every day is different. If you are resilient, ambitious, and a team player, ARYZTA could be the place for you to thrive and grow in your career!


The purpose of the role is to deliver forecasted sales and revenue targets for a specific geographic territory by managing and developing existing customer accounts and actively prospecting and opening new accounts.


Development of customer relationships and prospects.
Reporting directly into a Field Development Manager.
Working with a telesales partner (TSR).
Other Key Contacts:
Drivers for Territory
Supply Chain
Data Administration Team
Credit Control
New Product Team
Key & National Account Managers
Quality Control


To develop existing customer accounts and actively prospect new accounts to ensure sales forecast and revenue targets are met as a 80% growth from current customers and 20% new business.
Manage and develop new and existing nominated national accounts using product templates and leads.
Work with the Key & National Account teams to deliver tactical activity in national accounts and Independent groups on your territory.
Manage territory on a daily basis using BI reporting, communicating & agreeing plan of action with TSR partner.
On a monthly basis share territory business plan with FDM & team detailing performance to date & forward actions.
Use mobile BI, analyse report to establish current trends across account base & identify key actions to be completed within journey cycle.
All data to be fully completed within C4C (CRM). Weekly planner to be updated in C4C for minimum 4 weeks in advance.
All customer enquiries to be responded to within 24hours of receipt and to make sure all issues are addressed and resolved as quickly as possible.
Continual improvement of product knowledge to share with customers and improve growth of sales.
Train and present “Bake Off” and presentation of products in customer locations when required.
To manage all equipment within territory to ensure maximum return on investment, relevant action to be taken if equipment is delivering under target.
To follow agreed company processes and policies namely for pricing, samples, account opening, credit applications, credit requests, quality control.
To undertake any reasonable request asked of you by the management team.
To always represent the Company in a professional & positive manner.
Financial Responsibility
Up to £3M invoiced sales
Max 450 customers per territory
Decision Making Level/Complexity
Identifying which prospect accounts are most valuable and making these your priority
Working within the price parameters set to negotiate terms to new and existing customers
Using ledger information to prioritise and decide which customers should be seen, spending time with those accounts that will deliver maximum return for your investment of time.
People Management Responsibility


Interest/passion for food
Clear confident communication skills both verbal, written & numeric
Good Numerical Skills to GCSE standard Maths, demonstrated as commercial maths
General Interest in People
Field Sales experience
The determination to overcome obstacles and to deliver what’s required


Negotiation skills
Structured selling techniques
Demonstrable drive and enthusiasm
Prior CRM experience
Intermediate level PC skills
Bakery / Foodservice


KPI’s –
Sales and Revenue Forecast for territory
Ave of 6.5 visits for existing customers and 1.5 prospects per day
% GM
Revenue per Drop
ROI for equipment base
Retention of existing customers
Number of trading customers (NOBC)


Ensures Accountability Customer Focus Action Orientated
Drives Results Financial Acumen Communicates Effectively Nimble Learning


  • Competitive salary package
  • Car
  • Perk box discounts
  • Employee referral scheme
  • Baby bonus scheme
  • Life Insurance
  • Pension scheme
  • Cycle to work scheme
  • Discount on products

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