Customer Marketing Manager

Recruiter
KP Snacks.
Location
Slough, Berkshire
Salary
Competitive base + bonus, car allowance + great benefits
Posted
09 Nov 2018
Closes
09 Dec 2018
Ref
1548
Business Sector
Food & Drink
Hours
Full Time
Contract Type
Permanent

Customer Marketing Manager

This is an exciting time in the evolution of our new business.  As our Customer Marketing Manager you will drive the development and expansion of the Customer Activation team.  This is a unique opportunity to define what it takes to deliver first class execution of KP Brand Plans across all major Grocery and C&I retailers, keeping the customer at the heart of everything we do as a business, making KP brands an irresistible choice at point of purchase.

You will own the development and execution of specific Customer Marketing programs, Trade and PR campaigns and creation of channel specific category stories, ensuring they all support Brand priorities and the delivery of KP business strategy and objectives.

Some of your key responsibilities will include:

  • Be the driving force behind customer and channel focussed / tailored campaigns though “STRONG Customer Sells”
  • Work alongside the Shopper team to create trade activations that are consistent with Shopper BTL and Brand ATL campaigns e.g. external and internal conferences
  • Provide an integral link between Marketing and Sales by applying the ‘customer lens’ on all internal brand communications through:
  • Provide insightful and inspiring 1 pagers that capture the Core Brand message for the Sales team to use with customers
  • Management of PR agency
  • Lead the Annual Insight day for Trade Press
  • Activation of our SnacKPartners Category Platform

To be successful in this role you will have:

  • A desire to work in a creative and action orientated role
  • Excellent focus on execution
  • Proven project management experience
  • Proven face to face customer skills
  • Budget management experience

The multi award winning culture at KP Snacks is friendly, welcoming and supportive. We encourage everyone to be the best they can be, working together to achieve great results. Be a part of it…

#WeLoveKPSnacks

 

 

Highly competitive base salary

Bonus

Car allowance

Pension

Healthcare

Plus loads of great benefits

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