Business Development Executives

England, South Yorkshire, Sheffield
Up to £28000 per annum
08 Nov 2018
06 Dec 2018
Stacey Tillson
Business Sector
Food & Drink
Full Time
Contract Type

The role of the Business Development Executives (BDEs) is to maximise availability, visibility and ROS to targeted On Trade customers for the Sheffield Region.

Client Details

The UK on trade wines and spirits market is a well-developed, competitive environment with a number of large competitors selling to well developed on trade segments. The on trade is a complex channel with a number of sub channels (National wholesaler, multiple pub operators, independent bars, regional brewers). The channel is an important contributor to the profit of our client in the UK but it also plays a vital role in building the equity of our brands with consumers.


The BDE roles are home based, working within a defined geographical area, therefore it is required that he/she lives within this territory to understand the nature and culture within. Although opportunities exist in all segments of the On-trade, the calls will be predominantly from the Premium sector in alignment with our brand portfolio. On average a BDE makes 9 planned calls per day and has an account base of approximately 235 outlets.

Key Deliverable:
  • Gain new listings and increase distribution
  • Gain house pour status in major categories (vodka, gin, rum, champagne)
  • Maximise visibility and increase brand awareness
  • Conduct staff education and ensure recommendation
  • Evaluate activity and determine effectiveness and measurement of objectives (SMART)
  • Any other reasonable additional duties that may be required from time to time

  • Profile

    Needs to be based in Sheffield.

    Graduate calibre (although this isn't essential)

    Good communicator

    Ability to build strong relationships

    Commercial expertise

    Entrepreneurial flair

    Analytical and numerate

    Organisational ability

    Computer literate

    Account management experience

    Job Offer

    WSET Certificate

    Wines and Spirits industry experience

    Leisure or consumer focused company

    FMCG background

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