Head of Pastry Sales

Highly Competitive Salary, Bonus, Pension & Benefits
11 Oct 2018
11 Nov 2018
Business Sector
Food & Drink
Full Time
Contract Type

Classic Fine Foods UK

Classic Fine Foods UK Ltd is a purveyor and distributor of fine food from around the world - we source the highest quality products we can find, from truffles to caviar, foie gras to chocolate, plus many more delicacies. Through close partnerships with our suppliers, we deliver the highest quality of fresh, frozen products to the finest restaurants, hotels and retailers in the UK.

Our Sales team are dedicated to developing opportunities and delivering quality – both in the representation of our brands and delivering the best service to our customers.  


This role will look after the Pastry Department (all sweet products/suppliers) within Classic Fine Foods UK.  As Head of Pastry Sales you will lead a team of experienced Account and Brand Managers who will be charged with growing existing sales, strengthen relationships and constantly improving our service.  Managing a high-performing sales team, you will be challenged with early autonomy in a fast-paced environment. An essential part of this role will be supplier management, ensuring that we work in alignment with our pastry partners.  Culturally you will have a hunger to succeed, entrepreneurial flair and a proven commercial acumen. 

The Head of Pastry Sales reports to the Sales Director.

  • Management of all Pastry suppliers, including Valrhona, Capfruit, Bridor, Eurovanille and PCB
  • Constructing a commercial strategy, in line with our partners, ensuring growth, GP protection and service
  • Ensuring that the commercial strategy will hit annual supplier targets
  • Setting up commercial tools alongside the Marketing Department and Sales Director
  • Monthly reporting on sales performance against set budget
  • Organising all supplier visits, meetings and events
  • A key player in TheTasteLab team and activities, adding creativity and ensuring that marketing actions and bookings are at target levels
  • Ensuring that activities within TheTasteLab are in line with a commercial strategy and that all results are tracked
  • Controlling new product development process / route to market, sharing market insights – working closely with the Purchasing team for all sourcing
  • Building and strengthening commercial relationships within existing customer groups
  • Customer management of Key Pastry Accounts
  • Motivating the Pastry team to achieve growth in sales within existing customers or groups
  • Complete sales operational requirements by scheduling and assigning employees; following up on work results
  • Set clear and defined targets/strategy for each member of the team
  • Handling all aspects of recruitment, selection and performance management
  • Continual training and development implemented for the team
  • Identifying key areas for improvement in the sales or operations process
  • Leading sales meetings, along with the Sales Director, Head of Account Management, New Business Development Manager and Retail Sales Manager
  • Representation of the company at key business events and using them to generate new business leads
  • Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand
  • Keeping a close eye on competition and general market activities – reporting to senior management
  • Supporting key brand initiatives set by the board
  • Member of the CFF group sales development and group strategy
  • Inputting yearly team budgets and expenses proposals


  • Strong interest and excellent technical knowledge from experience within the Pasty industry
  • Vision and strong commercial acumen   
  • New Produce Development and Route to Market experience
  • Prior experience of successfully managing a sales team within the food industry
  • Proven track record of achieving targets and driving sales growth in a business
  • Strengths in reporting, numeracy and budgeting
  • Strong leadership skills and an ability to inspire, drive and enthuse
  • Excellent communication skills, particularly developed negotiation skills
  • Able to build strong relationships, both externally and internally
  • Demonstrates perseverance and resilience in the pursuit of goals
  • Passion for high quality produce and cooking

Should you have experience as outline above, please apply below or contact with our retained consultant Aidan at Food Industry Associates on 0113 2160878  for more details. Please note all applications will be forwarded to Food Industry Associates.



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