Category Data Analyst

Category Data Analyst

Central London | Haircare

£30-40k + bonus, benefits

Company:

A globally dominant FMCG, with a world-class Haircare category. Unparalleled development and growth opportunities. Like-minded, driven, focused colleagues. A friendly, family feel to the business who truly believe in developing and nurturing talent from within.

What we can offer you:

• Working closely with the digital, marketing and brand teams across the category to ensure best-in-class definition and implementation of measurement strategies
• The chance to produce meaningful marketing critical metrics and deliver frequent, cross-channel performance reports with actionable insights
• The opportunity to build custom analytics dashboards and reports, measure market effectiveness and the value of media and web campaigns
• Top quality access to data which you will use to gain insight into trends, user experience and behaviour in order to drive the appropriate digital marketing, mobile and social strategies
• Advise the Digital Category, Insight and CRM teams on how to optimize their data quality, increasing value to be demonstrated for future usage
• Work with the data management platform consultant to brief appropriate audience selections for Media and web personalization campaigns

What we need from you:

• Fantastic working knowledge of marketing analytics, digital analytics, media analytics and sales/EPOS/panel data
• Haircare/beauty/personal care experience in the UK market. 2-4 years’ experience is ideal.
• Advanced capabilities with Excel, reporting analysis and visualisation software (e.g. Tableau, Adobe Analytics)
• Experience measuring and analysing online marketing campaigns such as: natural and paid search, email, affiliate, display & social
• Knowledge of digital services and capabilities, and an understanding of how a big business can benefit from these learnings
• Knowledge of how segmentation is applied in practice within data driven marketing environments
• Action oriented, focused and driven individuals who thrive on delivering top quality results and working well with others
• Degree educated
• High-potential individuals who are keen to progress quickly in their digital marketing career
• Eligible to work in the UK without sponsorship