Shopper Marketing Manager

Location
Hayes
Salary
£45000 - £50000 per annum + car/car allowance, bonus, healthcare
Posted
20 Sep 2018
Closes
18 Oct 2018
Ref
VA2643
Contact
Dale Hackney
Business Sector
Food & Drink
Hours
Full Time
Contract Type
Permanent


Strategy - Develop the Shopper Marketing strategies for chosen brands and develop a plan for key customers. Attract, engage and convert target shoppers.

Execution - Develop insightful Shopper and Trade Marketing campaigns.

Insight, Analysis & Reporting - Interpret all data (industry, category, customer & shopper) and turn this into a clear set of opportunities/priorities.

Agency Management - Lead and nurture an effective working relationship with our chosen shopper agency partners.

Customer Development - Drive the shopper agenda with key customers building a trusted relationship.

Productivity Improvement - Measure and evaluate priority Shopper related activity against clear KPI's to drive continuous improvement



Required Experience

Previous experience in either a Shopper Marketing or Category Development role will be essential.

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