Retail Concept Specialists x 2

Wales / West England and the other role is based in North England
20 Sep 2018
20 Oct 2018
Business Sector
Food & Drink
Full Time
Contract Type

Retail Concept Specialists

The purpose of the role is to deliver best in class execution of concepts and all retail convenience customers for a specific geographic territory. This will be done in conjunction with the Retailer and the National Field Sales Manager.

Role Overview

  •  Maintain, develop & grow existing retail convenience accounts across your territory.
  • Actively seek out new business opportunities across your territory.
  • Deliver a positive net number of buying customers.
  • Deliver briefed targets for across all concepts per annum on territory.
  •  Liaise with target concept store on all aspects of impending concept including application through to Staff training requirements.
  • Set standards in-store for concept and ensure adherence to guardrails.
  •  Ensure store is set for Go-live and all equipment, POS and product is available.
  • Audit stores over first few weeks to ensure any initial issues are resolved.
  •  Feedback to National Field Sales Manager any issues regarding new stores.
  • Where possible expand current offering and proposition to current customers.
  • Offer new food solutions/concepts to customers to increase AFS sales and presence.

Principle Accountabilities will include:

To maximise sales from existing accounts & new concept stores through the following:

  • Manage the efficient roll out of AFS concepts and existing customers to budget.
  •  Delivery of best in class training and execution of all new concepts leading to the best customer & consumer experience.
  •  Provision of marketing materials to concept stores and ensure supply of kits available to avoid out of stocks.
  • Maintain up-to-date details for the Customer Website.
  •  Be main point of contact for National Field Sales Manager regarding concept roll out stores on territory.
  • Advising retailers on increasing turnover, average spend, margin and waste management minimization.
  •  Ensuring Store Surveys are regularly conducted within your geographic area and that any follow up is actioned on site/within AFS.
  • Highlight opportunities and potential leads with other Colleagues where necessary working cross functionally with other departments.
  • Monitor competitor activity and feedback to the business.
  •  Regular planning and follow through to ensure efficient execution of the concept plan across the territory, ensuring all concepts are executed within agreed timeframes.
  • Ensure compliance with our company policies and procedures e.g. ensuring Food Safety, Health & Safety requirements are adhered to.
  •  Present bake off, presentation and sampling of products in customer locations when required.
  •  Report back to National Field Sales Manager on total sales results for concepts within agreed territory.
  • Provide regular and timely communication to the National Field Sales Manager and any other personnel as applicable.
  • Ensure that customers are visited regularly, in line with their required visit frequency through effective, planned & organised territory management.


  •  Specific KPI’s and targets will be agreed with your manager on a quarterly basis
  • Delivery of best in class concept execution.
  •  Adherence to agreed Journey plan and number of calls per day.
  •  Identify Concept site development opportunities.

Skills & Qualifications Required:

  • Proven track record within a sales role within the FMCG sector with a strong passion for food.
  • Experience in analysis of sales figures
  •  Customer Focused approach
  • Excellent communication & interpersonal skills
  • A Team Player
  •  Strong numerical skills

Competencies Required:

  • Deciding and initiating Action
  • Working with people
  • Adhering to principles and values
  •  Relating and networking
  • Persuading and influencing
  •  Planning and organising
  • Presenting and communicating Information
  • Entrepreneurial and commercial thinking

ARYZTA is an Equal Opportunities Employer

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