Head of Acquisition Marketing

Location
England, County Durham
Salary
Up to £60000 per annum + Company Bonus, Company Car
Posted
07 Sep 2018
Closes
05 Oct 2018
Ref
13948521/001
Contact
Rebecca Jess
Business Sector
Non Food & Drink
Hours
Full Time
Contract Type
Permanent


Our client are looking for a Head of Acquisition Marketing for their office in County Durham. The ideal candidate will have a passion for driving online sales growth through marketing, with proven experience of executing successful online acquisition strategy and a background within an online/ ecommerce environment.

Client Details

The client are a national organisation in County Durham.

Description

The key responsibilities of this Head of Acquisition Marketing role include but are not limited to:
  • Building a world class online acquisition engine to drive business growth.
  • Using fill marketing mix to deliver online sales
  • Managing the large marketing budget
  • Using all digital channels, devising monthly targeted acquisition campaigns and brand development strategies.
  • Play a major part in the new website development and launch
  • Manage a team of 3 executives - goal and target setting
  • Work closely with third party digital media agencies on key channels such as trafficking, implementation, optimization and reporting of all paid media campaigns.
  • Work closely with the brand marketing team to ensure brand consistency
  • Conduct in-depth analysis of campaign results to identify key areas of improvement
  • Be there to introduce and test new marketing channels and technologies
  • Analyse the company's overall customer acquisition to determine the best methods of attribution for paid marketing
  • Deliver ROI


Profile

The successful Head of Acquisition Marketing will have the following demonstrable skills and experiences:
  • Previous experience within a multi-channel marketing role - ideally within consumer durables
  • Hold a degree in Marketing or a similar field
  • Excellent understanding of traffic and conversion measurements
  • Proven ability to oversee large website build
  • Possess strong research skills and be able to analyse and interpret large data sets
  • Proficient with Google Analytics and SEO tools
  • Previous have managed a team and have strong people management skills
  • Strong written and verbal communication skills
  • Ability to communicate effectively with third party suppliers and senior stakeholders
  • Highly organised, dependable, excellent time management and possess a 'can do' attitude
  • Excellent eye for detail and accuracy
  • Ability to work independently and to tight deadlines
  • A great communicator, who can contribute effectively as part of a team
  • A logical thinker and problem solver
  • Comfortable working in a fast-paced, ROI driven environment
  • Flexible approach to work and workload
  • Passionate about developing a career within digital marketing
  • Within commuting distance of the office in County Durham


  • Job Offer

    Excellent £60k salary plus company bonus and company car

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