Senior Digital Marketing Business Analyst

Richmond London
05 Sep 2018
05 Oct 2018
Business Sector
Food & Drink
Full Time
Contract Type

Country: United Kingdom
Location: London Richmond
Function: Information Technology
Level: Experienced Professional
Appointment Type: Permanent

Have you ever wanted to work for an international leading company who achieved success worldwide and with a long history of focusing on sustainability and corporate responsibility?

Our aim is to offer our consumers – adult smokers – a choice of a range of different products, from traditional cigarettes through to less risky alternatives. These new products offer us another opportunity to further grow our business, while also having the potential to reduce smoking-related disease because they are considered to be less risky than normal cigarettes.

We are looking for a Senior Digital Marketing Business Analyst to join our team in Richmond. 


Lead / contribute to:


Establishing the contribution that technology can make to business objectives using a range of techniques such as eliciting & documenting requirements with stakeholders, conducting feasibility studies, producing business models, preparing business cases, usability requirements analysis and usability evaluation Identifying and obtaining agreement on the requirements / features which will be most beneficial to the business Providing input to and/or assist in ensuring compliance with agreed best practices preparing account plans, budget proposals, resourcing plans and project plans creation and maintenance of IT strategies Identifying and raising issues impacting the execution of strategic / operational / project plans Understanding the overall Enterprise Architecture and assess degree of conformance of existing  and new  business processes Overseeing implementation of solutions – checking against the initial requirements ROLE SPECIFIC ACCOUNTABILITIES


Working in a new product category environment with a connected consumer focus Working with diverse stakeholders, globally and locally Supporting end market launches of the new product categories in line with global strategy and the expansion plan Aligning across all onmin channels to ensure end to end capability requirements are understood and reflected Working across agile and waterfall methodologies SKILLS, KNOWLEDGE, EXPERIENCE


Business-facing IT experience in a global environment, preferably with a degree in an IT-related discipline E-Commerce\Digital experience Ability to interpret the business IT and functional strategies, understand the Group operating model, and the implications actions in one area have on other functions Extensive and substantial practical experience in interpreting business process management and business metrics Understand the background, issues and implications of company and functional strategic imperatives

British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Contractual Legal Entity: BAT UK Ltd (GB51)

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