General Manager Marketing

Location
Farringdon, London
Salary
Competitive Salary
Posted
05 Sep 2018
Closes
05 Oct 2018
Function
Marketing
Business Sector
Food & Drink
Hours
Full Time
Contract Type
Permanent

Position:  General Manager Marketing

Department: Marketing

Reports to:  Global Marketing Director and the Chairman 

Job Profile:

 

  • Work closely with the Global Marketing Director to establish the UK marketing strategy as well as position Newby as a global luxury tea brand.
  • Support and guide sales and marketing teams in its international offices.
  • Overview a team of 3: Ecommerce Manager, Customer Support Manager, Content Manager.
  • Coordinate and liaise with the rest of the team on NDP and marketing projects.
  • Timely reporting to the Management and the Board.
  • Global travel as and when required.

Job responsibilities:

BRAND DEVELOPMENT & MANAGEMENT

  • Communicate the global brand strategy across all markets, ensuring consistent application and acting as “brand guardian”.
  • Communicate the brand USPs effectively and increase brand awareness.
  • Plan and implement content creation.
  • Create, update and communicate Newby’s Global Brand and Tone of Voice Guidelines as well as Social Media Guidelines
  • Manage Newby’s website performance and digital marketing, be responsible for the commercial results.
  • Plan and manage the launch of new product ranges.
  • Assess, plan and oversee the creative process for Newby’s brand collaterals: sales and marketing presentations, trade & retail brochures, advertising layouts, photography, copywriting, display and exhibition stands, samplings packs, leaflets, films, digital platforms etc. – always ensuring the brand identity is delivered accurately.
  • Centralise all requests from international offices for marketing material, assess and deliver requested work, ensuring brand identity is respected.

UK MARKETING PLANNING AND EXECUTION

  • Plan and execute the media strategy for Newby’s UK market, leveraging print, PR and social media, as well as promotions for the retail market (e-shop, Waitrose, Sainsbury’s and Ocado).
  • Prepare yearly marketing budget for the UK and monitor monthly spend with the Finance team.
  • Overview the work of the marketing team: sponsorship and events, content, ecommerce and customer service.
  • Support the Newby’s sales in Sainsbury’s, Waitrose and Ocado by developing and executing a media plan including print, social media, PR, press events.
  • Overview the customer support management process to ensure all customer queries and complaints from www.newbyteas.co.uk and retailers (Waitrose, Sainsbury’s, Ocado, etc.) are dealt with adequately, supporting the brand experience.
  • Source and manage relationship with PR agency, co-developing PR plans for each quarter.
  • Overview the work of the Ecommerce Manager and Content Manager including assessing and updating the online shop, journal and social media platforms on a regular basis. Review performance of email marketing, online campaigns and PPC and recommend actions for further progress and improved performance.
  • When required, prepare sales presentation and attend sales meetings for key potential hotel or retail clients.
  • Prepare quarterly marketing and PR activity reports for the management.

Required skills

  • Brand equity management
  • Able to develop brand marketing plans to support global brand positioning
  • Communication channel management
  • Strong leadership skills, promoting and facilitating co-operation within a cross-functional team framework
  • Strong numerical skills & analytical abilities

Required Experience

  • 10 to 15 years of experience in Marketing
  • FMCG experience is a must
  • Experience in working with a luxury brand is a plus
  • Proven track record of developing and executing successful digital marketing and communications programs
  • Strong experience in developing marketing strategy, digital marketing, PR, influencer partnerships, CRM, e-commerce, project management
  • Strong knowledge of marketing planning and budget control
  • Ability to manage and successfully lead the team

Apply for General Manager Marketing

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB


4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from GrocerJobs by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.


When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on GrocerJobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs