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Head of Acquisition Marketing

Employer
Michael Page Sales
Location
England, County Durham
Salary
Up to £60000 per annum + Company Bonus, Company Car
Closing date
28 Sep 2018

View more

Business Sector
Non Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing, Retail Management

Job Details



Our client are looking for a Head of Acquisition Marketing for their office in County Durham. The ideal candidate will have a passion for driving online sales growth through marketing, with proven experience of executing successful online acquisition strategy and a background within an online/ ecommerce environment.

Client Details

The client are a national organisation in County Durham.

Description

The key responsibilities of this Head of Acquisition Marketing role include but are not limited to:
  • Building a world class online acquisition engine to drive business growth.
  • Using fill marketing mix to deliver online sales
  • Managing the large marketing budget
  • Using all digital channels, devising monthly targeted acquisition campaigns and brand development strategies.
  • Play a major part in the new website development and launch
  • Manage a team of 3 executives - goal and target setting
  • Work closely with third party digital media agencies on key channels such as trafficking, implementation, optimization and reporting of all paid media campaigns.
  • Work closely with the brand marketing team to ensure brand consistency
  • Conduct in-depth analysis of campaign results to identify key areas of improvement
  • Be there to introduce and test new marketing channels and technologies
  • Analyse the company's overall customer acquisition to determine the best methods of attribution for paid marketing
  • Deliver ROI


Profile

The successful Head of Acquisition Marketing will have the following demonstrable skills and experiences:
  • Previous experience within a multi-channel marketing role - ideally within consumer durables
  • Hold a degree in Marketing or a similar field
  • Excellent understanding of traffic and conversion measurements
  • Proven ability to oversee large website build
  • Possess strong research skills and be able to analyse and interpret large data sets
  • Proficient with Google Analytics and SEO tools
  • Previous have managed a team and have strong people management skills
  • Strong written and verbal communication skills
  • Ability to communicate effectively with third party suppliers and senior stakeholders
  • Highly organised, dependable, excellent time management and possess a 'can do' attitude
  • Excellent eye for detail and accuracy
  • Ability to work independently and to tight deadlines
  • A great communicator, who can contribute effectively as part of a team
  • A logical thinker and problem solver
  • Comfortable working in a fast-paced, ROI driven environment
  • Flexible approach to work and workload
  • Passionate about developing a career within digital marketing
  • Within commuting distance of the office in County Durham


  • Job Offer

    Excellent £60k salary plus company bonus and company car

    Company

    Michael Page Sales UK is a leading professional recruitment consultancy covering permanent, interim and contract recruitment. We have UK wide coverage with ten offices located in London, Weybridge, Reading, Birmingham, Bristol, Leicester, St Albans, Manchester, Leeds and Glasgow. The core markets we serve are Consumer, Business Services, Media, IT/Telco, Financial Services, Healthcare and Technical Sales, with a dedicated person or team in each location specialising in each of these sectors. The clients we work with are as diverse as the candidates we represent; from Blue Chips to SMEs, and Sales Execs to Sales Directors. Our Consultants are typically from relevant sales backgrounds giving first hand experience of the roles we recruit for. We pride ourselves on delivering unrivalled service levels to our candidates and our clients, our track record of success over the past 20 years means we stand out.

    Within our Consumer Sales Division we have consultants within each of the 10 offices who dedicate themselves to this sector and no other. Our specialist capability is demonstrated further as we focus on sub sectors such as food, drink, household, foodservice, consumer electronics, apparel, health & beauty, consumer healthcare, pet and sports. Some of our key clients include Colgate, Beiersdorf, Dr Oetker, Johnson & Johnson, Matthew Clark, PZ Cussons, Kellogg’s, 2 Sisters, Samsung, Seven Seas, Twinings, Unilever, Reckitt Benckiser, SC Johnson, Warburtons, InBev, Kettle Chips, Hallmark, Luxottica, McCain, Britvic, General Mills, and Molson Coors to name but a few!

    Michael Page Sales UK is part of Michael Page International with operations in the UK, Continental Europe, Asia-Pacific and the Americas. As well as looking for high quality candidates for our clients, we are also always looking for top talent to work for us

    Join in the discussion in our LinkedIn group Michael Page Sales - UK

     

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