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FMCG Retailer / Shopper Marketing Manager

Employer
FMCG Executive Network
Location
London (Greater)
Salary
£40-£45K DOE
Closing date
15 Sep 2018

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
National Accounts, Sales

Job Details

Role: FMCG Retailer / Shopper Marketing Manager

Salary:£40-£45K DOE

Location: London

Overview

This role is responsible for leading the strategy, creation and delivery of the shopper engagement experience, focused on in-store executions. Working closely with our Shopper agencies, internal and customer stakeholders, this role ensures that all our national Marketing and Category plans get translated through to the point of purchase.

Responsibilities

  • Leading the strategy, development and delivery in store shopper activation plan with accountability for delivering the specified sales plan on time and within budget. This is achieved by working closely internally with our Marketing, Sales and Category teams, ensuring all plans are aligned and on brief, whilst also working very closely with our external retail partners. Working collaboratively to ensure that the instore and online shopper execution plans are integrated.
  • Working closely with internal and external stakeholders and data sources to create a post implementation analysis of all major trade marketing and shopper engagement initiatives, generating a clear return on investment position, capturing all learnings and generating clear future recommendations.
  • Competitor Activity tracking and reporting – staying close to retailer and competitor activity and providing the business with an executive summary of the consumer, category and shopper elements of any competitor launch in order to enable to learn, by inspired and tailor an appropriate response if necessary.
  • Working closely with Marketing and Sales ensuring all on-going future plans and activities are completely aligned with full advertising plan and commercial objectives and timings.

THE IDEAL CANDIDATE:

  • Prior relevant retailer / shopper marketing experience (3+ years) with proven success
  • Specific experience of turning shopper insights into actionable plans
  • Annual and activity-level budget management
  • Experience of working with customer data from IRI, AC Nielsen, Kantar, Dunhumby etc.
  • Results-focused, pro-active and able to take initiative
  • Excellent communication and organisational skills
  • Passion for challenging the status quo and seeking continuous improvement
  • Effective time management and self-discipline, ability to excel under pressure
  • Great working knowledge of MS Office

If you believe in your ability and would like to develop your career further, please contact Sarah Todd on 07803 513728 and email your CV to sarah@fmcgexecutive.com 

* Please note only successful candidates will be contacted due to high volumes of candidates

Company

FMCG Recruitment Solutions for Sales, Marketing & Category Management
For over 19 years, FMCG Executive Network have specialised in recruiting professionals for the FMCG sector, covering sales, marketing and category management. Our growth and success over that time has come down to the simple but powerful promise we make to our clients:

"To work for you as though we are one of you"

That means understanding how you tick. It means building a true partnership – one that’s not just about ‘finding the right person’, but supporting the growth and success of your organisation from within. But perhaps most importantly, it means doing what’s right. Never delivering quantity at the expense of quality, and always offering you the most honest, tailored and insightful advice.

It’s why we’re trusted time and time again by some of the biggest names in FMCG – across the UK and worldwide. To find out a little more about how we’d operate as your chosen recruitment partner

Our discerning consultants offer a recruitment solution with experience that will surpass all expectations.

Contact us:
Suite 112, M25 Business Centre, Waltham Abbey, Essex, EN9 1JH (02036 676700)

Company info
Website
Telephone
02036 676700
Location
Suite 112
M25 Business Centre
Waltham Abbey
Essex
Essex
EN9 1JH
GB

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