Brand Merchandiser

The Role

We are looking for an energetic and personable Brand Merchandiser who can clearly communicate the benefits of our AV products to our retailers and their staff. In your company car, you’ll be travelling around the UK becoming the go-to person for Store Management and colleagues to call upon in the event of any display issues or requirements and to deliver necessary training.

Reporting to the Sales & Marketing Director, you will be providing merchandising and training support to the dealer network and promoting the sale of our AV products. You will represent Yamaha and act as an interface with dealers and dealer staff, providing regular store visits, product and promotional updates and conducting regular in-store merchandising activities. You must therefore have full knowledge and understanding of our AV products and their position within the market. Someone with 2 years experience in AV and consumer electronics would suit this role for their next career change.

Main Responsibilities

• Liaise closely with the AV Mass Market Sales Representative and the Product Specialist and provide regular feedback and visit reports
• Support, educate, coach and enthuse retail store colleagues and help them to maximise sales opportunities
• Ensure store colleagues are up-to-date with the latest product information and product training by communicating the features, advantages and benefits of the entire AV range
• Establish a monthly call plan, whilst maintaining the flexibility to be reactive to given circumstances.
• Complete comprehensive and detailed reports to provide insight to retail activity
• Check & report on local store inventory to highlight sales trends and any shortages
• Ensure that the store displays are clean, working and that P.O.S and ticketing is accurate & compliant
• Check on local status of any agreed Yamaha promotional activity and report back any issues
• Resolve issues professionally and promptly during store visits and provide follow up contact with Store Managers to ensure any issues are fully resolved
• Create reports and analyse customer’s reactions to the Yamaha brand and its products/demonstrations
• Take photos of each store visit to support any relevant reporting and analysis
• Identify and optimise additional opportunities to grow the Yamaha brand in specific store’s i.e. event days, additional display space and feedback
• Support product launches and ad hoc activities
• Ensure personal product knowledge is up to date at all times and is able to carry out effective ‘consultative’ demonstrations
• Collaborate in planning and attendance of exhibitions and other product events
• Attend the monthly sales meeting, preparing and presenting updates and feedback to the AV sales team.