Director of Brands

Competitive + Car + Bonus
31 Jul 2018
28 Aug 2018
Ben Debnam
Business Sector
Food & Drink
Full Time
Contract Type
The Company

ZyroFisher is a leading distributor of parts, accessories and clothing to the UK&I Cycling market. Representing over 60 of the coolest and most iconic brands including Alpinestars, Bell, Bont, Camelbak, Cateye, Giro, LOOK, Santini, Selle Italia, SRAM, TACX and Zipp they also design and develop the leading cycling apparel brand Altura. As experts in multi brand distribution, ZyroFisher provides market expertise and improved efficiency within the value chain to benefit brands, customers and consumers.

Based in their Darlington Headquarters ZyroFisher are now looking to appoint a Director of Brands to continue delivering market leading go to strategy for their brands in the market.

The Role

The role will take P&L responsibility for over 30 brands across the UK&Ire and include further product & brand selection and channel development

• Develop a rolling strategy vision and range planning across all brands
• Lead a growing team of Brand Managers
• Ensure focus and clarity in all brands of cost drivers of product
• Accountable for team’s delivery of seasonal ranges (including core, regional, SMUs etc) to conference in-line with seasonal calendars, milestones and KPIs.
• Key interface with Sales team, ensuring clarity and consistency in translation of partners / regional business plans into coherent and deliverable frameworks
• Full commercial accountability for brand licence agreements
• Develop collaborative innovation with product ranges in multiple brands
• Lead on Product & go to market strategy to deliver the integrated seasonal proposition in-line with brand strategy and seasonal direction
• Ensure seasonal calendars are developed and milestones achieved
• Have an up to date, thorough, understanding of the market, including the competitor products.

The Person

You will have gained extensive leadership experience in an FMCG environment with experience in a Product, Category or Strategic Marketing with P&L responsibility. You will be s strong influencer with the ability to manage and engage with a range of external & internal stakeholders across the Group.

Due to the nature, range and complexity of the product range candidates will possess a demonstrable interest in Cycling and outdoor sports.

Although the role will require a National & International presence the role will be based in the North East of England. Relocation assistance alongside an outstanding opportunity for progression in a rapidly expanding organisation are on offer for the right individual

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