Interim Product Marketing Manager (initially 6 months)
- Employer
- Mackenzie Jones Ltd
- Location
- Surrey
- Salary
- Competitive Day Rate
- Closing date
- 24 Jul 2018
View more
- Business Sector
- Food & Drink
- Contract Type
- Interim
- Hours
- Full Time
- Function
- Marketing
This is an exciting opportunity to work in the digital innovation hub of a Global FTSE organisation that explores and develops emerging digital innovations. The hub anticipates future digital trends and digitally disruptive business models, and is the organisation’s thought leader on the effects of emerging digital technologies in support of a wider strategy.
For this particular project, proof of concept was completed in 2017, the next phase is to move to pilot stage. If successful the solution will be scaled up in the UK and into other key prioritised countries.
The Product Marketing Manager is a key role within the Project team and will be responsible for the development of the product marketing strategy including, owning the strategy and tactics to launch the product. Key accountabilities include:
- development of all value propositions
- content creation and choice of channels to achieve target customer acquisition goals
- offer development in collaboration with partners (e.g pricing, customer support, financing etc) for each of the go-to-market approaches
- ensuring compliance to Digital and data security needed for scaling up
The successful candidate will possess experience in:
- digital product marketing
- developing a new product from a marketing and communications perspective
- taking a new Product to market in a large programme, launching and scaling it up after a successful launch
- customer identification, onboarding and retention in the context of the deployment of a new product to market
If you are interested in applying for this role please send your full CV to Toni Head quoting reference number PJ17330
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