Assistant Brand Manager – Mr Kipling

Premier Foods
St Albans, Hertfordshire, East of England
18 Jul 2018
18 Aug 2018
Business Sector
Food & Drink
Full Time
Contract Type

Assistant Brand Manager – Mr Kipling

Based in St Albans

A great challenge for an entrepreneurial, performance-oriented marketer with an innovative mind set. We have an opportunity for a talented and ambitious Assistant Brand Manager to work on this fantastic FMCG brand – Kipling based in St Albans. You will help this brand step-change its growth.

This is an important role for the business; Mr Kipling is the biggest brand in Premier Sweet Treats portfolio, valued at £150m RSV.  The brand is high profile internally and critical to delivering total business results.  There are ambitious plans to drive future growth, developing brand equity& leveraging growth in our core portfolio, as well as seeking out significant NPD opportunities.  TV, in store support & innovation/ renovation programmes are therefore all part of the mix.

We are looking for an FMCG marketer, with strong drive & the ability to secure business growth.  They need to be capable at working cross-functionally & influencing senior stakeholders.

A passion for food is desired but not essential. This is an excellent role which will offer you the opportunity to implement your skills and experience on a well loved and significant brand whilst also offering strong development opportunities.


  • Responsible for the existing Mr Kipling portfolio.  Ownership of specific parts of the Brand product portfolio, agreed in conjunction with the Marketing Controller.
  • Support the Marketing Controller in development & delivery of the annual Brand strategy & plan.
  • Support the Marketing Controller in delivery of the overall brand media strategy & specific media creative execution. 
  • Own delivery of all third party innovation projects, working closely with third party manufacturers
  • Responsible for development & execution of specific EPD projects & launch of specific NPD projects (following hand over to launch by the Innovation project team).
  •  Responsible for the Brand Marketing budget, specific to their product portfolio


  • At least 2-3 years experience in Marketing
  • FMCG experienced Brand Manager
  • Commercially astute
  • Strong project management  and cross functional working skills
  • Fully competent at extracting data from external sources
  • Able to demonstrate strategic thinking
  • Strong / Confident communication skills

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