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Interim Trade Activation Manager

Employer
Better Placed Recruitment
Location
England, Greater Manchester, Manchester
Salary
£competitive
Closing date
12 Aug 2018

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Business Sector
Food & Drink
Contract Type
Contract
Hours
Full Time
Function
Marketing

Job Details



Our client is a successful FMCG business with some amazing brands that have a cult following amongst consumers! Exciting brands like these need people with passion, energy and drive to tell their story and bring them to life with retailers, do you have what it takes to take on a Trade Activation Manager role?

Working within the Sales Team structure, the Trade Activation Manager's role is to bring brand initiatives through the line, translating brand guidelines into channel & customer specific activity - across the multiple, C&C, convenience & online channels.

Key responsibilities include
  • Working with the Category & Shopper Marketing Controller, sales team & brand teams to execute a best in class trade activation strategy for customers
  • To develop best in class business relationships with customers & their media teams to leverage influence
  • To secure secondary space within all trade channels to drive sales & penetration, leveraging brand initiatives & customer events
  • Working with the Category Strategy Managers, develop in store theatre to support the 6 category territories
  • Activation plans to support NPD launches
  • Ownership of all trade 'in-store & online' material for brands & initiatives




The ideal candidate will have at least 5 years' experience in an FMCG company with trade & shopper marketing experience. Broad experience of all UK Trade channels (inc. C&C, Multiples & Convenience and online will be beneficial. You will demonstrate excellent communication and management skills and an ability to generate and evaluate creative ideas to produce and implement a rolling activity plan

Company

With an enviable client list of blue chip FMCG businesses, Better Placed focuses on the recruitment of Sales and Marketing professionals across the UK. Working from offices in Leeds and Manchester, our team of highly experienced Consultants have built relationships with a wide range of companies in the North West, Yorkshire and the Midlands as well as elsewhere in the UK.

In many cases we are preferred supplier to these businesses operating on an exclusive basis. We operate at all levels from graduate through to Director and our team are widely acknowledged as specialists in their chosen vertical markets.At Better Placed we focus on our candidates as much as our clients and we understand that failure to do so will slow the rapid growth that we have seen since our inception in 2002. Our track record of maintaining long term relationships with both candidates and clients is testament to how seriously we take this and is a fundamental part of what we stand for.

Company info
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