Marketing Manager

Location
Surrey
Salary
Salary £55,000
Posted
02 Jul 2018
Closes
02 Aug 2018
Ref
291818
Function
Marketing
Business Sector
Non Food & Drink
Hours
Full Time
Contract Type
Contract

Marketing Manager
12 month FTC
Salary £55,000
Based Surrey

In this role, you have the opportunity to drive a completely new strategy for the Sleep and Respiratory care business, through direct to consumer and retailer channels.
  
About the client:

Well known manufacturer of consumers electronics, domestic appliances, and personal care products. 
   
You will be responsible for: 

The Marketing Manager will be responsible for engaging in the direct to consumer space for the first time. This role predominantly focuses on their sleep category.

 

  • Development and activation of all online channels.
  • Development of pharmacy strategy.
  • Development of direct to consumer marketing across Sleep, Healthy Sleep & Asthma categories.
  • Classic product marketing for the Respiratory Drug Delivery category including B2C and B2B.
  • Business and brand management of the Channel, working with Business Group to agree short, medium and long term marketing strategy
  • Leads Category in the market, responsible for the P&L and market share through effective optimisation of the marketing mix
  • Generates consumer demand for Philips’ products within the direct to consumer and retail channel
  • Champions Channel strategy and understanding across wider business (Sales, Trade Marketing, Operations, Consumer Care)
  • Build brand equity; own brand look & feel within the respective category
  • Leverage internal relationships across the wider Personal Health business to open up opportunities with retailers

 

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