Marketing Manager

£40000 - £50000 per annum, Benefits: Excellent Benefits
29 Jun 2018
27 Jul 2018
Kathryn Parkinson
Business Sector
Food & Drink
Full Time
Contract Type
Job Type: Marketing Manager
Salary: £40,000 - £50,000 + Excellent Benefits
Location: North West
Sector/Industry: FMCG
Job Reference: VAC-24268
Are you interested in being part of a large FMCG organisation who offer a clear career development path and the opportunity to be part of a progressive, growing and ambitious business?  If you’re currently operating at a Marketing Manager or a Brand Management position with an appetite for more responsibility and fantastic career opportunities then please read on.

The business is a well-known FMCG player who have a global operation and ambitious growth plans.  Operating across both brand and private label, and through numerous sites situated across the UK and across Europe, the business produce quality products and have a strong heritage.  This business operates at pace, to extremely high standards and offer a significant amount of development opportunities. 

Primary responsibilities: 
The role will be responsible for developing and implementing profitable brand and SBA business plans. To prepare and execute across both Brand and Own Label ranges targeted Brand and Business Plans covering communication, promotion, product development, packaging, research and tailor-made retailer brand programmes.
  • Primary target to achieve and exceed budgeted targets through the delivery of best in class category management to all our customers
  • To develop category credentials in all categories and target customers by being the authority in shopping and consumption habits
  • To develop customer relationships across commercial, marketing and merchandising teams
  1. Preparation of SBA business plans Brand and Customer Own Brand product ranges, to include full P+L responsibility
  2. Within this, the preparation and execution of the Category and Brand Plans to include, market share targets, appropriate communications plans and effectiveness measures, budgets and internal financial targets
  3. Development of the medium term Own Label category and brand plans to include recommendations for capital expenditure, on production and technology requirements, with appropriate rates of return for PSDD e.g. no. of machines, types of machines and location of machines, costs and volumes/margin pay-back terms
  4. Introduce effective controls, monitors and evaluation plans and actions to ensure achievement of agreed performance measures
  5. Prepare and execute customer range review presentations and tailor made Brand and Customer Own Brand plans where necessary
  6. Create and manage complex short and long term advertising and promotional plans
  7. Analyse data and insight to provide meaningful reports and analysis internally and to our customers, with strategic recommendations
  8. Provide internal reports on data including matrix reports, Management Summaries, and Brand Sales and Distribution Trackers
Knowledge, Skills & Experience:
  • Commercial and marketing experience, within an FMCG environment
  • Knowledge of Brand/Range Development
  • Knowledge of NPD and packaging procedures
  • Detailed knowledge of various data sources and experience of using data software to produce meaningful category analysis and recommendations
  • Management of agency relationships
  • Insight skills
  • Project management skills.

To apply directly please send a copy of your CV and cover letter through to or alternatively please apply via the link below.

Whilst we will always endeavour to respond to you, due to the high levels of applications we receive this isn’t always possible. If you are not contacted within 3 working days, you have unfortunately not been shortlisted for this role.
Please note The Advocate Group is acting as an employment agency & business.

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