Area Sales Manager Birmingham/West Midlands/South and West Wales

West Midlands Region
attractive compensation package
25 Jun 2018
25 Jul 2018
Business Sector
Food & Drink
Full Time
Contract Type

Have you ever wanted to work for an international leading company who achieved success worldwide and with a long history of focusing on sustainability and corporate responsibility?

Have you ever wanted to be part of a great working culture and a 2018 UK Top Employer for the 5th year in a row?

Do you want to join one of the leading vaping and tobacco companies within the UK and be part of a new, innovative and fast-growing area of ‘Next Generation Products’? 

Our aim is to offer our consumers – adult smokers – a choice of a range of different products, from traditional cigarettes through to less risky alternatives. These new products offer us another opportunity to further grow our business, while also having the potential to reduce smoking-related disease because they are considered to be less risky than normal cigarettes.

We are looking for an Area Manager to join our team who will be passionate about our people, products and consistent delivery of results that will enable us to accelerate growth for the company.


The Area Manager is responsible for managing a team of Trade Marketing Representatives (TMRs) within a geographic area ensuring the management all Independent & Independent Symbol Tobacco & Next Generation Product (NGP) retail & distributive outlets within their territories. He/She will report to the Regional Manager.



1.        To achieve distribution, share of shelf, dialogue, and ultimately volume and market share objectives in support of company plans through their team.

                                                               i.      To deliver excellence in Trade Marketing execution throughout the team, owning their area and developing Trade Marketing Representative to deliver Excellence in Execution

2.       Business Accountabilities:

                                                               i.      Deliver distribution, share of shelf, and sales in line with or ahead of targets

                                                             ii.      Implement cycle marketing activities on time in full, including securing distribution of new products through different route to markets

                                                           iii.      Encourage sell out by running local activities that educate retail partners on pricing policies and the importance of Tobacco and NGP categories to their trade

3.       Leadership Accountabilities:

                                                               i.      Drives and implements a coaching culture within their team with Trade Marketing Representatives and other Key Stakeholders

                                                             ii.      Maintains high levels of team motivation by creating a dynamic, empowered and fun working environment which drives the achievement and over performance against objectives


4.       Operational Accountabilities:

                                                               i.      Complete business processes on time in full; ensuring accuracy of information and data

                                                             ii.      Ensures their team works to the Full Trade Coverage Plan

                                                           iii.      Efficiently manage business and financial assets (vehicles, IT, materials, stock, cash, budgets)

                                                           iv.      Controls, monitors and uses Travel & Expenses budget to company policy ensuring zero overspend


5.       Shopper Accountabilities:

                                                               i.      Ensures their team monitors and minimises Out of Stocks using the applicable Route to Market for each channel

                                                             ii.      Excellence in quality of execution and communication (Retail Business Adviser to Retailer Training, POSM placement, Overall category knowledge)

                                                           iii.      Build retailer advocacy through education and rewards to drive awareness and trial for BAT brands in Tobacco & beyond


6.       Customer Accountabilities:

                                                               i.      Develop and leverage effective working relationships by giving assistance, advice and support on total FMCG market

                                                             ii.      Leverage targeted retail investment to drive growth of BAT brands with maximum ROI

                                                           iii.      Ensure compliance to trading agreements including distribution across the Area

                                                           iv.      Analyse Sales Out data to enable their team to have business conversations in Trade to grow BAT brands


- Ideally a minimum of 2-3 years' experience with the FMCG industry and its products

- Demonstrated mindset and ability to work in a fast-paced environment and flexibility to work within constantly changing landscapes.

- Demonstrates a track record of success

- Strong bias for action and desire to develop people

- A full and valid UK driver’s license

- IT skills – basic use of the following packages: word, excel, PowerPoint, Microsoft outlook

- Preferably graduate, or of graduate caliber with potential and desire to progress within the company

Your personal profile:

-You’re a born leader: You engage and inspire people, you provide direction and focus and drive people for results. You act commercially and are consumer centric and engage stakeholders proactively.

-You love changes and challenges, and have fun driving or contributing to change: You enjoy working in a constantly changing and evolving environment. You think of changing plans as opportunities to seize for more and want to write success stories. You enjoy solving the challenges along the way. Helping your team to drive business growth.

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