Trade Marketing Manager
About the Role
Reporting to the Head of Marketing, as Trade Marketing Manager you will have two direct reports and you will be responsible for the effective management and delivery of the annual Trade Marketing budget for the Refresco UK brands portfolio (circa £3 m). On a strategic level the Trade Marketing Manager role will help to ensure that profitable volume growth is achieved for the brand portfolio through your in depth understanding of the complexities of each channel and customer.
Your team will track and manage all promotional spend and trade investment in line with the annual budget and proactively help to identify and maximize opportunities for the brand portfolio. You will need to ensure that the appropriate systems, protocols and best practices are in place for the smooth and effective management of trade spend and investment, in line with Refresco UK and customer requirements.
This is a senior role and as Trade Marketing Manager you will act as a role model for others, develop your team and help with the development of the wider Commercial team too.
The key responsibilities of the Trade Marketing Manager are:
Preparing and delivering trade spend proposals & the management of trade spend including keeping records of all promotional activity, reviewing effectiveness and costs post promotions.
Establishing a key understanding of how each key customer manages its promotional cycles, ranges, terms & identify ways to maximize the brand portfolio’s volume and profit.
Assessing and implementing opportunities for improvements and changes based on the results of trade activity and performance.
Management of invoicing accruals and spends.
Category Market data analysis and interpretation to support development and maintenance of the brand portfolio.
Sales data analysis and interpretation.
Preparation and presentation of customer and retailer presentations.
Preparation and presentation of market sales and promotional activity data.
You will require approximately 3 to 5 years experience in the FMCG industry sector (preferably within Food & Drinks Manufacturing) in a trade marketing, marketing or sales position. Ideally you will have experience of managing others and ideally you will be educated to degree level in a marketing or business related discipline.
You will be able to demonstrate and articulate your achievements in developing, building profitability of a brand portfolio resulting in an increase in production volumes.
An understanding and familiarization with using category data tools and systems – e.g. Nielsen / Dunn Humby /IRI /Kantar is a definite advantage.
You will need to have a high level of numeracy, including excellent excel skills and you will need to be a great communicator both written and verbally including having strong confident presentation skills.
You will be commercially astute a proactive self-starter and able to work well under pressure of demanding deadlines on multiple projects and tasks.
This role includes travel on a regular basis, involving some evenings away from home.
Our drinks on every table. That's our vision. So, yes, it's safe to say we're ambitious. We're thirsty for more, constantly looking to the future. To new products, new services, new markets, new customers. Through our people applying our core values of ‘Responsible’, ‘Entrepreneurial’, ‘Excellent’, ‘Market Driven’ and ‘Innovative’ we have grown substantially since 1999 and we will continue to be successful.
In the UK, the Refresco headquarters are based in Kegworth, Derbyshire, and we employ 1800 people across 6 sites (Bridgwater, Kegworth, Nelson, Bondgate, Wrexham & Macduff). We work with all the leading UK retailers including Tesco, ASDA, Morrison's, Sainsbury, ALDI and Lidl to produce their private labels and with branded customers such as Innocent, Ocean Spray, Weetabix, Del Monte and Um Bongo. We have packaging capability in Cartons, PET, Aseptic PET and Cans.
Our head office is based in Rotterdam, the Netherlands.
Refresco is the world’s largest independent bottler soft drinks and fruit juices for retailers and branded customers. With production in Europe, North America and Mexico our global sourcing and local R&D capabilities offer an almost unlimited variety of products, manufactured to customer specifications and requirements.
Refresco offers an extensive range of product and packaging combinations from 100% fruit juices, vegetable juices, nectars, water and water +, carbonated soft drinks, energy and sports drinks, seasonal and speciality drinks and ready to drink tea, in carton, PET, Aseptic PET, cans and glass packaging.
In addition to the efficiency of our bottling processes, we can also provide our customers with total supply chain solutions – from planning and sourcing of raw materials and packaging through to warehousing and transportation.
We are able to develop new concepts and bring these to market in an extremely short time frame.
Refresco operates in Europe & North America:
12 billion litres
3.6 billion Euros revenue ($US 4 billion) - 2016
345 m Euros profit ($US 382 million) – 2016
59 production facilities
Salary & Benefits
The salary for this role is competitive and dependent on experience and qualifications. We also offer an annual bonus incentive and a good company pension scheme.
This role includes a car allowance and private healthcare for yourself and your immediate family.