Channel Development Manager
Denholm are working with a highly regarded premium drinks business who have strong aspirations to become a driving force in the global spirits market, renowned for building brands that build loyalty with their consumers. Due to an internal promotion, they are looking for an experienced Channel Development Manager to join their business in the convenience and E-Commerce channels.
The Channel Development role been developed with 2 major objectives in mind:
- To ensure an increased focus on the convenience and e-commerce channel across the UK market. This is vital in order to develop a shared strategic vision for brand growth by driving an integrated UK channel planning process which will produce ground breaking customer activation plans. Once these plans are in place, the successful candidate will work with the sales teams and key customers to roll-out these plans. Learnings will then be systemised, shared and executed to help strengthen distributor channel planning.
- To develop provocative insight-led category arguments which challenge the customer status quo and grow the position and representation of the brands.
This is an exciting opportunity which will see you will lead the development of strategic thinking within the channel and drive a shared agenda for profitable portfolio growth with brand and commercial teams.
We are looking for an excellent Customer Marketing/Category Manager who has a sound grasp of how insights work at retail level and is able to demonstrate disruptive thinking in this space.
If you believe you have the skills our premium spirits client is looking for, get in touch today.