Area Sales Manager

Scotland | London | Midlands
up to £50000 basic plus bonuses and benefits
12 May 2018
12 Jun 2018
Business Sector
Non Food & Drink
Full Time
Contract Type

Vape Channel Area Sales Manager - 

3 Roles - Scotland | London | Midlands

Package: up to £50000 basic with generous bonus, benefits and company car allowance


My Clients mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. My Cleint is the number one US-based independent e-cigarette, selling over four million pods per month. 


  • The Area Sales Manager (ASM) plays a critical role ensuring the successful implementation and execution of sales plans and programmes in the vape channel.. The ASM manages, develops and leads a team of Business Development Manager’s in key regions of the UK
  • Specific responsibilities include: recruit, train, motivate and development BDM’s, sell in and implementation of account plans, product listings, management and implementation of trade incentives, training programmes and in-store brand ambassadors
  • Performance in this role will be measured primarily by development of BDM’s, pipeline management, quality execution at store level, achievement of product listings and distribution, volume, sales growth and share of mind/voice of retail partners. 
  • This role is ideal for someone currently working as an Area Sales Manager in the drinks, cosmetics or other FMCG category looking for their next challenge
  • This role reports to the UK Head of Vape Channel


  • To identify and win new business, develop joint business plans and effectively deploy resources to drive sales and ROI for the area
  • To manage the effective deployment, resourcing and implementation of merchandising agreements, trade incentive schemes, training programmes and in-store brand ambassador programmes
  • To manage, motivate and lead the area sales team.  Ensure team is effectively trained, resourced and motivated to grow My clients business in the area of responsibility
  • To develop and maintain long term mutually beneficial relationships with all relevant contacts within the area
  • To negotiate, manage and evaluate annual listing agreements and new product launches with key area accounts to achieve the overall business plans
  • To deliver agreed sales targets for the area within budget 
  • To implement trade terms and price increases for the area
  • To ensure area customer payments on a timely basis
  • To update and maintain customer account plans and sales reporting for the area



  • Experience and knowledge of the FMCG retail environment
  • Experience and ability to manage and motivate a team of people
  • Persuasive and adaptable presenter - ability to positively influence different audiences
  • Key Attributes Necessary for Success
  • Strong resilience and desire to drive continuous improvements and operate in a changing environment
  • Ability to build and develop collaborative relationships - internal and external 
  • Ability to problem-solving and think on your feet 
  • A full UK driving license is required for this role


  • At least 2 years experience managing a field sales team in drinks FMCG or
  • Experience working in the vape channel a plus
  • Education
  • BA/BS degree
  • Experience in the FMCG sector and working with large chain retailers in the UK


You will be managing a team of BDM's within your territory which will either be

  • Scotland 
  • Greater London 
  • Midlands


  • A place to grow your career by leading our international eCommerce initiatives. We’ll help you set big goals - and exceed them
  • People. Work with talented, committed and supportive teammates
  • Equity and performance bonuses. Every employee is a stakeholder in our success
  • Location. Work in Paddington
  • Cell phone subsidy
  • Commuter benefits

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