Digital Marketing Executive

England, Leicestershire, Leicester
£28000.00 - £31000.00 per annum + bonus, discounts, gym
08 May 2018
05 Jun 2018
JN -052018-141275
Business Sector
Non Food & Drink
Full Time
Contract Type

Digital Marketing Executive - B2B Services - Leicester - £28,000 - £31,000 + great benefits
  • Market leading professional services consultancy
  • Training courses and digital solutions
  • Supporting the marketing team in generating leads
  • Digital marketing lead - email, website, PPC/SEO

The Role: This is a great opportunity for an ambitious Digital Marketing Executive to work across an exciting portfolio of products including professional training qualifications and digital marketing solutions. The duel aims of this role will be to help generate leads for the sales teams and support the distribution of corporate communications across the UK. The Digital Marketing Executive will have excellent hands-on experience of utilising digital marketing channels (email, website management/optimisation, organic social media, paid social, PPC/AdWords) and analysing campaign success through google analytics and other reporting tools. The successful candidate will be able to commute to Leicester and be a digital marketing specialist.

Responsibilities of the Digital Marketing Executive role:
  • Working with the Marketing and Product Development Manager to understand the campaign strategy and business goals
  • Generating marketing leads for the sales teams through innovative digital marketing campaigns
  • Developing, testing, and implementing email marketing campaigns (Pardot)
  • Optimising the websites/microsites with a Web Developer to improve customer journey
  • Owning the social media strategy to build brand awareness
  • Running paid digital activity - AdWords/PPC
  • Writing tailored copy

Requirements for the role of Digital Marketing Executive:
  • Knowledge of full-mix marketing activities including SEO & PPC
  • Strong email marketing experience (Pardot or similar a plus)
  • Experience of website optimisation and analytics
  • A relevant marketing degree / marketing qualification (CIM, IDM)
  • Be career driven with a positive attitude
  • Be able to work under pressure and to deadlines
  • 2-3 years' experience in a hands-on digital marketing role

The Company: This company are a leading post qualification training course provider who also offer digital marketing promotion and consultancy for businesses within the professional services industry. They are looking for someone who will be cool under pressure, provide new ideas and someone that will help the business go from strength to strength.

The Package for Digital Marketing Executive:
  • Salary: £28,000-31,000
  • Excellent company benefits

Location: The position of Digital Marketing Executive is based in Leicester.

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