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European Marketing Director - Quaker

Employer
PepsiCo
Location
Reading, Berkshire
Salary
Competitive
Closing date
22 May 2018

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

Job Details

We have an incredibly exciting, new opportunity for a Marketing Director to join our West Europe, Sub-Saharan Africa (WESA) Grains team.

Join the world's largest Porridge brand!

The Quaker brand is on an exciting journey that sees the growth ambition significantly increased over the next 5 years and as a result our plans have been made stronger through bigger and better strategic platforms. We are strengthening our core business with initiatives to lead in healthy breakfast, and we plan to enter fast into new trend forward innovation areas.

We are on the lookout for a passionate and talented Marketing Director to lead & deliver Quaker's innovation & equity agenda on Quaker Core business (Hots, Granolas, Mueslis and On the Go) that maximizes effectiveness in the marketplace and drives net revenue growth and brand equity.

Primary Accountabilities:

  • Drives scaled WESA Quaker Core brand activation and innovation plans across multiple markets
  • Makes recommendation on A&M investment levels (MMM modelling in partnership with Consumer Insights)
  • Partners with BU's to establish and deliver powerful integrated plans and multi-year programs (Innovation + Brand activation) that drive Quaker growth
  • Lead the development of the Quaker Core Innovation Strategy and develop winning ideas to ensure sufficiency of Idea Hopper and Project Pipeline
  • Partner BU's to ensure commitment to and smooth handover of Innovation projects, and continue striving for maximum synergies within platforms, leading geo expansion within WESA
  • Partner Global and Senior Marketing Director on the Masterbrand and communication strategy development
  • Partner Global and Senior Marketing Director on the development of the Brand Positioning & guardrails for WESA
  • Lead the development of WESA pack design guidelines and architecture in collaboration with Design Centre
  • Be a strong partner with Cross Functional Leads on development of winning Quaker initiatives and plans

What are we looking for?

  • Proven track record of successfully managing Brand engagement programs & achieving sustainable in-market results and long-term brand equity growth
  • Evidence of successfully influencing business agenda to support Marketing as key growth lever
  • Strong functional Marketing experience with track record of developing & embedding brand positioning, proven expertise in delivering successful Integrated Marketing Communication programs and delivering AOP's that deliver brand growth
  • Strong strategic thinking and creative skills
  • Strong product Innovation experience from concept generation to in-market launch
  • Excellent collaboration & influencing skills that can navigate a cross-functional, cross-geographical matrix to champion a 5 year plan
  • Excellent ability to Motivate & Inspire Others
  • Ideally knowledge & interest of nutrition categories

Company

PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com 

 

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