Shopper Marketing Manager

Location
Hayes
Salary
£40000 - £50000 per annum + Car allowance, healthcare, 10% bonus
Posted
30 Apr 2018
Closes
28 May 2018
Ref
VA2306
Contact
Dale Hackney
Function
Marketing
Business Sector
Food & Drink
Hours
Full Time
Contract Type
Permanent


Develop the Shopper Marketing strategy
Develop Shopper Marketing plans for key customers
Create and communicate an effective way of bringing to life our strategy that inspires our customer
Develop and deliver Shopper and Trade Marketing campaigns
Interpret all available insight, customer, category and shopper data
Use analytics to drive activation uniquely suited to the retailer
Track and report on the execution of Shopper Marketing initiatives
Measure and evaluate shopper related activity against KPI's to drive improvement on ROI
Drive the Shopper agenda with customers
Lead a strong relationship with Shopper agency partners



Package

Basic salary of circa £50,000
Car allowance
10% bonus
Healthcare
Pension

Essential experience required

Expert understanding of Shopper Marketing & Category Management
Proven experience of leading, developing and deploying strategic plans
Solid understanding of the UK Retail Trade across all channels, eCommerce is essential
Polished understanding of customer loyalty and shopper insights
Experience of working in a Blue Chip organisation of Agency

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