Shopper Marketing Manager
A large foodie FMCG brand is currently looking for a Shopper Marketing Manager to take ownership of Shopper Marketing plans for one of their largest most well known brands across all channels. The company have an excellent working culture and have a strong brand portfolio which have international presence.
You will be working closely with the sales team as you will have responsibility for specific accounts in order to ensure development and execution of all shopper activities.
This role has more of a strategic focus, with full ownership of the shopper marketing plans and budgets, which have the potential to be executed in European countries.
You will be monitoring and evaluating the effectiveness of all activities in order to improve ROI.
The role will also entail having a focus on the execution of public relation communications including trade press and presentations in line with the retailer and brand strategy.
You will also be focusing on shopper insights in order to deliver plans that maximise the impact on the shopper journey and experience.
The ideal candidate for the role should have a substantial level of experience in Customer activation, shopper marketing, Brand activation either at Executive level or Managerial level.
The ideal profile will be a dynamic, bright and enthusiastic graduate who has a real creative flair and willingness to develop their career in a progressive envi