Ecommerce / Content Marketing Manager

London (Central), London (Greater)
Up to £30,000 per annum depending on experience
06 Apr 2018
06 May 2018
Business Sector
Food & Drink
Full Time
Contract Type

Botanic Lab is seeking a technically savvy E-commerce and Content Marketing Manager to help build on the position that Botanic Lab holds as the authority on functional beverages.  This is NOT a social media role – we are seeking a candidate with a working knowledge of 21st century marketing techniques and a creative flair is a bonus.

Responsibilities include:

  • Building on the existing customer database and maintaining an efficient CRM system
  • With input from creative teams, running a full, relevant and engaging content calendar with the aim of growing the customer base and increasing engagement.
  • Ensuring that a joined up approach across marketing, PR, social media and technical providers
  • Managing and implementing digital campaigns via email designed to promote Botanic Lab, attract new customers and drive conversation rates.
  • Seeking partnerships to broaden the audience reach and implement marketing campaigns to this effect.
  • Using online metrics to monitor customer value and implement strategies to increase lifetime spend
  • Work with technical web team to monitor SEO performance, Google analytics and respond with appropriate changes to online advertising.
  • Key person responsible for maintaining the website, including new product additions, changes in aesthetic and implementation of marketing campaigns (with technical assistance from third party)
  • Creating meaningful, relevant and engaging content for email campaigns and online Journal with input from team of writers

A strong candidate will have:

  • Experience in FMCG at a brand level in an E-commerce and/or CRM role
  • A strong understanding of Google Analytics and how to use this information to grow conversation rates alongside a working knowledge of CRM systems and marketing tools like MailChimp
  • An ability to take data and present it to the management team with recommendations in relation to strategy
  • Experience in managing third party service providers and an ability to get drive projects forward efficiently
  • Good communication skills both written and verbal
  • A team player that can work as part of a small and dedicated team in a growth company and is prepared to ‘get their hands dirty’.

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