Category Manager - Away From Home
- Employer
- PepsiCo
- Location
- Reading, Berkshire
- Salary
- Competitive
- Closing date
- 24 Apr 2018
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Category Management, Marketing, Sales
Job Details
- Lead the development and delivery of the Annual Customer Insights Operating Plan for all Pepsico brands across the Foodservice RTM channel.
- Set the agenda for the channel in conjunction with Insights Lead and act as an integral partner to internal sales team by providing category and customer insight that shapes strategies and tactics
- Leverage strategic insights to build Trusted Advisor relationships with decision making stakeholders across key Foodservice customers (Bidfood, Brakes, Compass, Sodexo) to drive category, customer and Pepsico growth
- On-point for insight and capability requirements for field B&I expansion plans including securing data from contract caterers for call file matching
- On-point insight expert and hero breakfast occasion to develop x-channel insights to boost Juice and Grains presence including docking point for Nutrition Perfect Store and Field expansion in B&I
- Take the lead in delivering bespoke shopper research to close identified insight gaps
- Lead the relationship with key Foodservice data suppliers (e.g. NPD and Kantar), sharing value - added insights internally and externally and leading annual contract negotiations to support productivity KPO
- Contribute to overall Customer Insights Team agenda and vision
- Strong analytical skills
- Ability to synthesise and integrate learning from multiple sources and see the connections in data, trends and events to generate insights
- Briefs others and agencies on the type and scope of data to be obtained and analysed
- Recommends and implements solutions based on rigorous information gathering and analytical thinking
- Collaborating and influencing
- Actively seeks and understands the input of others to gain broad alignment to ideas.
- Can be direct/forceful as well as tactful/diplomatic
- Influences others through reasoning and relationships rather than by using strong pressure tactics
- Understands and uses informal networks at the appropriate level to get things done
Strong presentation skills -
- Comfortable presenting internally / externally to all levels
- Builds compelling arguments using data an insight
Relationship building and maintenance
2+ yrs Category management experience necessary, Away from home experience preferable but not essential
Company
PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com
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