Category Manager

28 Feb 2018
28 Mar 2018
Natures Way Foods Ltd
Business Sector
Food & Drink
Full Time
Contract Type

Main responsibilities:

  • Understand the performance drivers of the customer vs the market and other retailers


  • Working across all NWF categories in the customer
  • Conduct category reviews with customers
  • Identify gaps and opportunities to grow the category for the customer and NWF
  • Provide NPD with understanding of range gaps and opportunities
  • Work in partnership with NPD, Sales and Commercial Finance to ensure Range recommendations enhance our commercial position

Key Accountabilities:


  • Providing objective consumer, shopper, category and market insight to the customer
  • Work hand in hand with account managers and growth teams to mine out and extract insight to create and activate commercial opportunities for NWF
  • Conducting category reviews and identify short, medium and long term growth opportunities for the customer
  • Providing on-going objective category advice and recommendations to the customer on elements of range (distribution management and gaps), merchandising, fixture and in-store communication.
  • Work with NPD to provide consumer and shopper understanding to drive effect range development and support submission process by providing range and product insight​


To be successful in this role you will possess the following skills:




  • Excellent communication both written and verbal - across functions


  • Experience of working in a fast paced and commercial environment
  • Ability to build and maintain strong and effective relationships
  • Demonstrate responsiveness and ability to work flexibly

Knowledge and experience required:




  • Category management expertise from working in an FCMG environment
  • Proven ability to analyse and interpret quantitative and qualitative data
  • Working knowledge of Nielsen or IRI, Kantar and retailer loyalty card data
  • Excellent presentation skills (Microsoft Excel and PowerPoint)
  • Proven time management and organisation skills

The Perks:

We want you to love working for us and what you do, so we have put together a great package of benefits:

A competitive salary plus company performance related bonus.


  • Company pension
  • 25 days holiday
  • Healthcare package
  • Life Assurance policy
  • Plenty of development and training opportunities.
  • Relocation packages available (T&C's apply)

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