Marketing Executive

Percy Ingle
E10 7JQ, London (Greater)
Negotiable dependant on experience
28 Feb 2018
28 Mar 2018
Business Sector
Food & Drink
Full Time
Contract Type

Percy Ingle is a family run bakery business with 49 shops throughout London and Essex.

We are looking to appoint a proactive, enthusiastic and experienced Marketing Executive.

As a new role to the business the successful candidate will be responsible for all marketing activity. They will develop and implement the marketing strategy in line with company objectives and budgets, and liaise closely with the Company Directors.

The role is primarily office based in our offices at Leyton, but there is an ongoing requirement to visit our retail shops to carry out market research.

Responsibilities include:

Developing and updating the website, including writing website copy, monthly reporting on website analytics

Creation of an online direct-to-consumer shop

Writing and uploading social media content, including sourcing imagery, monthly reporting on social media metrics

Answering retail enquiries via phone, email and social media

Writing and distributing press releases to consumer and trade media

Co-ordinating the design, production and distribution of marketing materials

Booking advertisements in consumer press and amending advert artwork

Organising photo shoots, responsible for all retail product photography

Conduct market research projects, including data handling

Liaison with our charity partners

Keeping up to date on market trends and influencing new product development

Filing marketing materials, data management and other admin tasks as required

Tracking costs against budget and monthly reporting about marketing activity to Company Directors

Key skill requirements:

Experience in copy writing of marketing materials and writing of social media content

Experience of liaising with external providers, including designers and photographers

Experience of working independently and within a team


Excellent writing, communication and interpersonal skills

Proven organisational skills, attention to detail and ability to multitask

Demonstrate a strong interest in, and enthusiasm for, baking and food, as well as commercial awareness 

Flexible approach to working hours covering evening and weekends as required for marketing events

Desirable skills:

Experience of using InDesign or Photoshop

Experience of working in a food marketing environment

Relevant degree or equivalent in English, business/management, marketing or food studies

Salary is negotiable dependant on experience; benefits include a fully expensed company car, mobile telephone.

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