Channel & Brand Activation Manager
- Employer
- FMCG Executive Network
- Location
- Shropshire
- Salary
- Competitive + Company Benefits
- Closing date
- 27 Mar 2018
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Category Management, Marketing
Job Details
Passionate about brand activation? Looking to lead the agenda on a channel with exciting progressional opportunities?
A long-term client of ours has created a new opportunity for an up and coming marketing/category professional to develop, lead & execute their brand’s activation & format strategy across online, convenience, FOS, new and emerging channels and shopper marketing.
In this challenge, the key responsibilities will include:
- Transforming their category vision into reality with a activation and touchpoint strategy.
- Setting clear measurable objectives for all activities which are reviewed regularly and ensuring the budget is spent efficiently.
- Supporting the Shopper Marketing team to execute the Shopper Marketing Plan
- Developing a series of commercial & creative marketing campaigns to meet partner objectives and engage consumers
- Providing insight and consumer intelligence on how campaigns can be improved and developed
- Creating a best in class collaborative shopper relationship with our chosen retailer partner driving incremental growth through removing barriers & motivating shoppers to buy, bringing excitement to the in-store execution.
To be successful, demonstrate that you:
Will bring an unbeatable energy and absolute passion for the food and drink sector. While showcasing the following skills and attributes:
- Brand/Activation/Trade/Shopper/Channel marketing in Retail/FMCG or related consumer sector
- Strong brand activation campaign building skills
- Working knowledge of multi-channel marketing campaigns
- A passion for data, reporting and analytics (previous category experience would be an advantage)
- Able to demonstrate the ability to create a story based on data
- Excellent project management skills
- The ability to build a creative campaign brief and work with a range of stakeholders both internally and externally
If you think you have what it takes to thrive in one of the most development-focused and rewarding environments in FMCG – Apply now, or email your CV to Ben Sheridan (Senior Consultant) at ben.se@fmcgexecutive.com with what makes you ideal for this opportunity.
Company
FMCG Recruitment Solutions for Sales, Marketing & Category Management
For over 19 years, FMCG Executive Network have specialised in recruiting professionals for the FMCG sector, covering sales, marketing and category management. Our growth and success over that time has come down to the simple but powerful promise we make to our clients:
"To work for you as though we are one of you"
That means understanding how you tick. It means building a true partnership – one that’s not just about ‘finding the right person’, but supporting the growth and success of your organisation from within. But perhaps most importantly, it means doing what’s right. Never delivering quantity at the expense of quality, and always offering you the most honest, tailored and insightful advice.
It’s why we’re trusted time and time again by some of the biggest names in FMCG – across the UK and worldwide. To find out a little more about how we’d operate as your chosen recruitment partner
Our discerning consultants offer a recruitment solution with experience that will surpass all expectations.
Contact us:
Suite 112, M25 Business Centre, Waltham Abbey, Essex, EN9 1JH (02036 676700)
- Website
- http://www.fmcgexecutive.co.uk/
- Telephone
- 02036 676700
- Location
-
Suite 112
M25 Business Centre
Waltham Abbey
Essex
Essex
EN9 1JH
GB
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