Digital Marketing Manager

Digital Marketing Manager

Kent / SE England

£40,000 - £45,000 + benefits

A leading food manufacturer has the opportunity for a Digital Marketing Manager to join their team at an exciting time for the business. The client is one of the biggest companies of its product in the UK, exporting to over 50 countries with a strategic in place to continuing growing domestically and internationally.

The role:

Champion the digital communication programme for the brand. Develop and deliver a content strategy that will engage consumers, increase brand reach and maximise share of voice in the digital space. Activation should deliver increased brand awareness and ultimately aid in driving consideration and market share.

You will develop an integrated digital strategy that incorporates all aspects of social media, online brand content and digital communication, complimenting the brand positioning, and with relevant tonality, aligned to the overarching brand strategy.

Ideal candidate:

• Working with bloggers and maximising brand exposure through partnership and collaboration
• Management of ecommerce platforms
• Through the use of digital evaluation and analytics recognise and make recommendations to drive continuous improvement
• Briefing, evaluating and providing constructive feedback to agency partners
• Degree in a marketing related discipline
• A comprehensive understanding of digital marketing and the digital shopper ideally within grocery
• Up to date knowledge of SEO, PPC, digital targeting and retargeting etc
• Minimum 5 years digital experience preferably within the FMCG arena
• Eligible to work in the UK