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Digital Account Manager - Tesco

Employer
PepsiCo
Location
Reading, Berkshire
Salary
Competitive
Closing date
21 Feb 2018

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Category Management, Marketing, National Accounts, Sales

Job Details

PepsiCo are looking for a fantastic individual to join the team and build on our digital business presence. You'll be creating & executing business strategy & operating plans, leveraging insights and optimising promotion strategies. The right candidate will have a mixture of strong commercial skills as well as solid trading experience - you'll also need to challenge the business to think outside of the box and embrace the digital world!

This is a great opportunity if you have a passion for a digital or ecommerce agenda as you will play a critical role in innovating and driving our future business. The key to this role is being able to take a strategic and collaborative consultative approach in order to bring others on board with your ideas (some of which will be new to us!). You'll have very strong communication skills to engage with a wide range of customers and internal partners/ stakeholders.

This is a high profile role, leading a top tier online grocery account; it's a terrific platform to make an impression and a real impact on the business.

What you'll get up to:

  • Build partnership with the customer to develop, manage & execute our joint business plans to achieve Gross Rev, Net Rev, Volume & share targets
  • Own the day-to-day commercial relationships with the customer, optimising product visibility online & executing stand out digital campaigns
  • Work as a key part of the wider grocery account team, acting as digital champion & ensuring best in class channel execution for promotions, campaigns and promotional activations
  • Work through internal cross functional teams and external teams to deliver PepsiCo UK account plans
  • Utilise trade investment & online trading levers efficiently through effective negotiation and developing a promotional strategy that drives Net Rev and MC
  • Maintain scorecards & consistent KPIs - Provide regular detailed insights of sales and media performance, summarising in scorecards to enable comparisons and insight tangible driven actions
  • Work with the customer and internal cross-functional teams to secure best-in-class visibility and execute the promotional programme to deliver ROI
  • Develop and deliver execution for Marketing programmes, New Product Development and base initiatives, in line with internal expectations and gate 3 targets
  • Provide support and input into building the long-term customer plans and the translation of this into AOP priorities
  • Identify new areas for growth, developing plans which create incremental selling space and new channel development opportunities
  • Deliver eCommerce Test & Learn initiatives against joint priorities to drive future growth in in the market as identified in the Joint Business Plans
  • Manage and develop cross-functional relationships both internally and externally: Customer Profitability, Shopper Marketing, Customer Insights, Supply, Marketing [esp. digital specialists], Business Information Services (IT), Finance & Credit Control
  • Development of the PepsiCo UK digital & broader sales team engaging in cultural change initiatives and capability building
  • Being an active member of a wider global Digital community and working with the Director of eCommerce for Europe to roll-out global initiatives sharing of local findings





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  • Your experience and ability:
  • Strong commercial acumen e.g. experience of managing a P&L
  • Ecommerce experience - online trading levers, promotional tools and visibility
  • Ability to collaborate and influence using sound evidence and business focus
  • Ability to building winning relationships with both internal & external stakeholders
  • Background in FMCG, Online Retail highly desirable




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Company

PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com 

 

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