TRADE MARKETING MANAGER
This is an unique opportunity to join one of the world's leading e-cigarette brand and leave a footprint in our fast UK growth. With a growing range of customers among the national retailers as well as independents sector, we are now looking for a talented Trade Marketing Manager to join our team.
Are you interested in:
- Being the driver of activities that directly contribute to sales and brand growth?
- Monitoring market insights and trend in UK?
- Coming to work in jeans if you feel like it?
- Working in a fast growing international company of non-corporate type?
The role we are talking about:
We are looking for a new colleague to independently lead trade activations in alignment with company sales objectives. He or she will generate and execute strategies to influence retail expansion and market share within our fast growing category.
1.Drive trade marketing strategies for retail footprint expansion
You will actively cooperate with sales teams on the identification of potential new channels for distribution expansion and the right tools for its support.You will be tasked to monitor latest trends and build insights that can drive our expansion. You will also focus on brand, trade and product knowledge and likewise actively participate on trade shows and other marketing projects.
2.Enable volumes growth through trade activations
Your role will also be to develop trade activation plans to improve visibility, availability and shelf share. You will also initiate and implement POSM in order to maximize visibility and raise brand awareness and sell-out. You will be tasked to establish information exchange and regular reporting with customers, training to sales teams and to the customers (retailers and distributors).
3.Championing ROI mentality
You will be responsible for the identification of sourcing opportunities, post-analysis of trade activities, increasing efficiency in processes, and driving ROI mentality in trade marketing on national regional scale.
- At least 4 years of previous experience with trade marketing
- Project Management experience
- Business orientation, analytical thinking and professionalism
- Experience working with distributors is an advantage
- Competitive remuneration package reflecting skills and experience
- An exciting opportunity to leave your footprint in still initial phase of a rapidly growing company
- Great team atmosphere. Learn more about us at http://www.ritchy.com/career and download pdf presentation on https://www.ritchy.com/content/ritchy_presentation.pdf
Please send us your cover letter and CV. We will get in touch with candidates that match our criteria within 2 weeks from submitting the application.
More about us:
Apart from that we are a global leading electronic cigarette company with sales into 85+ countries. Our products are globally appreciated for its quality and taste. We have our own production facilities, RD teams focused on developing best products and superb sales teams across the world.
About the market:
With tens of millions consumers the global e-cigarette market is growing rapidly and e-cigarettes and e-liquids are an important FMCG article for most of the retailers. The product itself is much healthier alternative to smoking, officially recognised by many governments. The UK government's health authorities endorsed e-cigarette products as being 97% less harmful than tobacco.
"Consumption of e-cigs could surpass consumption of conventional cigs within the next decade (by 2023)". Source: Wells Fargo.
"The growing use of electronic cigarettes as a substitute for tobacco smoking has been a topic of great controversy, with much speculation over their potential risks and benefits. Our latest 2017 report lays to rest almost all of the concerns over these products, and concludes that, with sensible regulation, electronic cigarettes have the potential to make a major contribution towards preventing the premature death, disease and social inequalities in health that smoking currently causes in the UK." Source: Professor John Britton, chair of the Royal College of Physicians’ Tobacco Advisory Group