Category & Shopper Marketing Executive

Category & Shopper Marketing Executive

Reports to Category & Shopper Marketing Manager.

Freixenet Group is a global leader in the production and sale of sparkling wines. With a 150 year heritage the group now produces still and sparkling wines in 23 countries around the world.

In this combined Category and Shopper Marketing role you will develop Freixenet’s status as a leader within the Sparkling Wine category by acting as a trusted advisor to partner retailers and activating a ‘best in class’ off-trade Shopper Marketing programme. 

Accountabilities

Category Development

• Provide category support to retailers where we have a leadership role including range, merchandising and NPD recommendations and promotional analysis. 
• Support the set up and development of strategic category days with the grocery multiples.
• Develop insight based rationale for the sell in of company NPD & initiatives.  
• Develop category tools to help facilitate business & retailer understanding of the category. Monitor and review performance of category, brand and company activities, highlighting opportunities/issues/remedial actions for internal and external review.  
• Input into category vision evolution and activation.

Shopper Marketing

• Execute the shopper marketing plan by retailer in line with budget and brand/commercial objectives.
• Develop strong relationships with retailer activation agencies (such as i2c, N2O and Dunnhumby media) to ensure Freixenet is fully up to speed with the latest activation opportunities as well as being top of mind for these agencies. 
• Become the shopper behaviour and instore expert, evaluating shopper activities and suggesting new opportunities for shopper activation and, with the help of research, identifying new trends and how we should respond. 

The Person 

This role would be a good development opportunity for someone who has gained experience working closely with a range of continuous insights data (Kantar, IRI, Nielsen) and is looking for a broader role. An interest in developing shopper marketing experience with the UK grocery multiples is a must.

Experience 

• 12 months+ experience generating actionable insights from commercial sales data.
• Good technical ability with solid experience building Excel based reports.
• Familiarity with external data providers systems (i.e. Nielsen, IRI, Kantar Worldpanel, Dunnhumby, Self-Serve).
• Previous exposure of working directly with one or more of the UK grocery multiples e.g. Tesco, Sainsburys, Asda, Morrisons or Waitrose is preferable.

Skills 

• Great with data, advanced Excel and PowerPoint skills.
• Strong presentation skills, ability to articulate and deliver information in a clear and concise way.
• A natural communicator, someone who is comfortable building relationships across the business including at a senior level. 
• Ability to manage time effectively, use own initiative and prioritise workload.
• Attention to detail.
• Flexible and able to work well under pressure as part of a small team.

Key Competencies

• Analytical Thinking / Commercial Insight / Influential Communication / Customer Focused