Marketing Director

Main Purpose:  Design and Implementation of comprehensive marketing strategies to create awareness of BWL products and activities.
                                                
Broadland Wineries Ltd (BWL) is an international wine producer, importer and innovator based in the UK. Our business is growing in the UK and in international markets. With a positive culture of development and opportunity, we are an employer of choice. 
 
BWL is looking for a commercially focused, dynamic and inspirational marketing professional with experience of strategic planning, portfolio management, new product development and brand building across a diverse range of markets.  The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques to maximise the profitable development of BWLs portfolio.  A skilled marketing strategist with the ability to drive creativity and enthusiasm in others.
                                    
DAILY DUTIES / REQUIREMENTS:

• Design and implement comprehensive marketing strategies to create awareness of our products and business activities.
• Lead the marketing team, providing feedback and encouragement to respond to customer and business needs, maximising human potential.
• Lead the development of brand building and trade marketing to drive consumer demand.
• Plan and execute brand building campaigns based on consumer insight, to support and develop existing products as well as launching new products.
• Build relationships to allow us to align the marketing plans of our customers and distributors with those of our business and brand strategies.
• Maximise the use of PR and social media to raise BWL’s profile, building strategic partnerships with external parties such as the media.
• Plan marketing activities/events to showcase BWL products and brand development.
• Use market research to keep abreast of trends and competitors marketing movements.
• Control of marketing budgets and allocation of resources between projects.
• Liaison with customers as appropriate.

 KEY SKILLS/COMPETENCIES REQUIRED:

• Proven experience as a Marketing Director preferably in FMCG, ideally with Wine/Beverage/Food.
• Excellent leadership and organizing skills, communication and interpersonal skills.
• Degree in business administration, marketing and communications or relevant field.
• Professional chartered marketer (CIM) is preferable.
• Experience in European and International markets is preferable.
• Proven experience of brand building and trade marketing.
• Up to speed with current and online marketing techniques and best practices.
• Analytical and creative thinking.
• Evidence of marketing campaigns that have delivered a strong return on investment.

 To apply please send a CV and covering letter by clicking the 'APPLY' button