There are no shoes to fill. There is no mess to sort out. There is no resistance to change.
This is a new role in a growing and successful SME in a growing and successful category
The business I'm working with has a wonderful story behind it and a genuine passion for flavour texture and wholesome goodness! They are a gluten free business, I know because they asked if I had any allergens in my handbag when I went to see them! That and the fabulous products they make in both a branded and own label capacity.
The role would entail setting up the Marketing department from scratch. Writing the Brand Positioning Strategy, Statement and Plan creating a super strong branded platform.
You will be responsible for:
- Execution of the Brand and Marketing plan
- Ownership of the brand
- Ownership of the brand communication
- Monitor brand activity and analyse strengths and weaknesses of the brand
- Market research
- Innovation and NPD
And everything that goes along with it!
This is a small business and a family style culture so there will be elements of rolling your sleeves up and getting stuck in! But I think there might be worse things than sitting through a tasting panel of gluten free baked goodies!
Skill set wise it would be immensely advantageous if you had a food background or experience of working in a food environment. A degree in Marketing or Business or CIM will also stand you in good stead. Gluten Free experience would be the cherry on top- however this is expedient not an absolute must have!
Whilst we would like to respond to all our on-line applicants, regrettably we are unable to do so due to the high volumes we receive. If you've not heard from us within two weeks, unfortunately on this occasion your application has been unsuccessful. For alternative opportunities or to register for jobs by email, please visit our website at www.newchapter.co.uk