Brand Manager – Garden & Horticulture

Office Based Role - Cambridgeshire
Competitive Salary + Company Car + Bonus Scheme + Pension + 25 days holiday
27 Sep 2017
27 Oct 2017
Business Sector
Non Food & Drink
Full Time
Contract Type

Brand Manager – Garden & Horticulture

Office Based Role - Cambridgeshire

Competitive Salary + Company Car + Bonus Scheme + Pension

Our client are a market leading producer of Garden & Leisure/Horticultural products. The brand and company have an exceptional reputation for innovative production of their product range that makes them stand out across the Garden & Leisure industry. The company are growing rapidly with huge growth figures year on year and have great opportunities for progression within the business.

As Brand Manager your main responsibility will be to develop, establish and deliver the brand proposition for the market leading range of growing media and fertilizer. 

Our client can offer an entrepreneurial, friendly, non-corporate culture where you can thrive alongside other members of the marketing team. You must be hardworking, determined and passionate with relevant experience so you can quickly adapt in the role.

Main Duties:

  • Fully responsible for all elements of the marketing mix for the product range & brands
  • Develop a profound understanding of the market, its customers and consumers
  • Develop a rolling 24 month brand plan that delivers company goals, and delivers a long term sustainable, differentiated, competitive advantage
  • Working with Communication Manager and external agencies propose brand communication activity that delivers the brand goals
  • Manage the portfolio of SKU’s for profit growth, and to minimise complexity and cost
  • Working with the Sales team develop presentations to bring the brand plan to life
  • Working with Category team, manage in-store solutions
  • Working with Insight Manager, conduct market research to determine market requirements for existing and future products, and analysis of customer research, current market conditions and competitor information
  • Working with the Technical team, and external partners, develop, propose and execute new product development
  • Monitor, review and report on all marketing activity and results
  • Deliver marketing activity within agreed budget 

Essential Experience:

  • Experience in FMCG marketing brand management
  • Garden, Leisure or Horticultural experience would be an advantage but not essential
  • Experienced in briefing & managing external marketing agencies

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