Regional Account Executive - Leeds or Birmingham

Leeds or Birmingham
Competitive salary with company benefits (health insurance, dental, pension, car allowance etc..)
26 Sep 2017
26 Oct 2017
Business Sector
Food & Drink
Full Time
Contract Type

Department: Sales

Immediate Manager: National sales manager Wholesale


Schedule: Full time

Scope: UK regional


Purpose of this job (or Department Overview)

“Optimise all route to market opportunities to deliver our availability targets across the symbols universe”

You will manage a portfolio of wholesale accounts to deliver KPIs aligned to the Impulse Channel Team. You will be tasked to implement the wholesale terms at a regional level to achieve specific volume and execute all aspects of ‘Perfect Depot’ objectives set by the National Sales Manager.

In this position you will manage and develop your own contact matrix in order to establish and enhance the relationship between Red Bull and key contacts across your regional accounts who can influence Red Bull's performance at wholesale & retail level.



#account management

  • Account responsibility for your total regional wholesale & retail account portfolio
  • Deliver availability & volume objectives as agreed by NAM
  • Implement relevant point of sale reflecting the promotional calendar
  • Introduce new lines of Red Bull products as appropriate to retailer
  • Achieve specific volume, distribution, Share of Space and Additional Placement objectives across customer base, as agreed with NSM
  • Complete an analysis of ad-hoc promotions to ensure future developments and improved use of tactical budgets
  • To ensure customers do not have "Out Of Stocks" on all Red Bull lines

#contact strategy

  • Establish effective joint working relationship with key people both internally and externally, including regular reviews with key stake holders
  • Optimise all aspects of your contact matrix to drive availability and maximise our perfect store pillars
  • Demonstrate the success & added value of joint relationships to expand on an army of advocates

#retail strategy

  • Implement retail strategy as agreed with NSM
  • Achieve specific availability and perfect store objectives across customer base, as agreed with NSM
  • Measure and evaluate the effectiveness of Perfect Store using the relevant data


  • Manage multiple operating groups in your region dealing with the key decision makers to achieve maximum PSR across their portfolio of stores
  • Leverage joint business plans and local terms to achieve PSR objectives


  • Managing complexity to ensure excellent communication and reporting are delivered at all times
  • Create and manage your own account portfolio to achieve your specific objectives through analysing your individual reports


Experience Needed

FMCG experience

Regional Account Management experience

Cross category working knowledge of commercials such as cash margin & POR is essential

Intermediate level Microsoft Excel, Word and PowerPoint is essential

Valid UK driving licence with minimum 12 months driving experience


Education Requirements

Degree level desired but not essential

Language requirements

Fluent in English




Search keywords

Impulse, Wholesale, Cash & Carry, RAE, Regional Account Executive, Sales, Off Premise, Beverage, Account Executive, Retail

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