Insights & Marketing Manager

7 days left

Office based – South London
Competitive Salary
26 Sep 2017
26 Oct 2017
Business Sector
Food & Drink
Full Time
Contract Type

Insights & Marketing Manager

Package: Competitive

Office based – South London

The Company:

I am working with a highly regarded, £100M chilled and ambient food business. Their entrepreneurial approach and ambition to be the biggest in their category have made them hugely successful in recent years, with further plans to double the size of the company with new acquisitions. They have an extensive, premium product offering and sell into the Major Multiples, wholesale and food service channels. This would be a fantastic time to join a fantastic family run business with a real family welcoming feel for all staff. They are highly regarded in their market and continue to innovate and work with suppliers all over the world to get the very best products and ingredients throughout their growing product range.

Key responsibilities:

  • Solely in charge of all aspects of insights for the business
  • Work closely with the Commercial Director and National account manager for the major multiples, mainly Tesco.
  • Consumer, shopper & customer understanding
  • Brand/trade strategy development
  • Category management operations
  • Customer management integration
  • Leveraging best category management practice
  • Brand equity management
  • Leadership of brand innovation/renovation

Candidate Profile:

This role is suited to a Category or insights marketing manager with a proven track record in food and at least 2 years’ experience working with Kantar, Dunnhumby or Nielsen. You will need to be able to analyse diverse data and information sources to evaluate competitors' and retailers' strengths and weaknesses to help drive brand and trade strategy development.

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