PR & Communications Officer - Atom Group

Tunbridge Wells, Kent
£35,000-£45,000 (dependant on experience)
14 Sep 2017
14 Oct 2017
Business Sector
Food & Drink
Full Time
Contract Type

PR & Communications Officer - Atom Group


Reporting to the Brand Marketing Manager we are delighted to offer an amazing opportunity to be part of the busy marketing team at Atom Group - owner of award-winning retail and drinks brands including Master of Malt, Ableforth’s (Bathtub Gin), Drinks by the Dram, That Boutique-y Gin Company, That Boutique-y Whisky Company and our dynamic distribution arm, Maverick Drinks. This is a hugely exciting chance to be part of a growing drinks business which defies convention.

The newly created PR & Communications Officer role is a unique in-house PR opportunity suited to an accomplished PR pro. We’ve constantly got news to shout about, whether it’s the launch of a new SKU, an on-trade activation, a new craft spirits campaign or one of our international trophy wins. We need an exceptional PR talent to enhance brand awareness and own the communications across the business in this pivotal role. If you are a dynamic go-getter, enjoy a challenge and see yourself as a PR leader then read on...

Key Tasks & Responsibilities:

  • Take ownership of the PR function across the business 
  • Develop effective PR strategies for each brand with clear KPIs
  • Recruit team members as necessary to deliver your PR strategy to ensure KPIs are achieved
  • Ensure excellent media relationships with key drinks trade and relevant consumer media 
  • Project manage PR campaigns ensuring stakeholder buy in
  • Manage the production and distribution of press releases, flash product alerts and other press materials 
  • Ensure regular meetings and effective communications with key influencers
  • Develop and enhance the existing digital press packs to make it easy for journalists, bloggers and influencers to access assets
  • Continuously develop new ideas and strategies to engage press and drive results
  • Work closely with the content team to ensure accurate, timely and effective communications
  • Design, arrange and host press events to seamlessly demonstrate the USPs of our brands
  • Develop a clear understanding of each brand and business unit’s audience and its relevant media landscape
  • Maximise editorial coverage of new SKU launches, activations and award wins
  • Identify new PR opportunities that are relevant to the business and that amplify our voice to the right audiences
  • Create a close working relationship with internal spokespeople to create a clear external voice 
  • Develop a thorough understanding of our brand portfolio - speak with confidence about our brands
  • Compile monthly coverage and activity reports for each brand
  • Continuously explore new channels and technology to communicate with the media
  • Work closely with the social media channels within the business in order to communicate effectively 
  • Experience of both the trade and consumer media landscape 
  • Day to day liaison with external consumer PR support
  • Experience identifying and targeting social influencers 

Essential Requirements: 

  • Solid experience in a demanding PR and communications role where multi-tasking and prioritisation were key
  • Experience in driving large scale successful PR campaigns
  • Unrivalled contacts with the drinks trade media (specifically spirits)
  • Passion for PR, the drinks industry and the media
  • Excellent written and verbal presentation skills
  • Exceptional organisational skills with excellent attention to detail
  • Ability to work independently 
  • Able to recruit, manage and drive results from your own team


You love PR and you love the drinks industry. You are passionate about delicious, innovative brands which defy convention and you want to tell the world about them. You love storytelling and communicating across various channels in order to drive meaningful coverage. Your relationships with the drinks industry media are extremely strong but you also find it easy to develop new relationships in order to meet your PR objectives. You are a grafter, understanding that often you’ll need to go over and above to achieve your objectives. You know how journalists, bloggers and influencers like to be contacted and perhaps more importantly, when. You love the media and embrace new technologies. You are ready to take the next step in your career and own the PR strategy of a growing business.

This role will involve a large degree of remote working but the successful candidate will also be expected to be office based (Tunbridge Wells) at least once a week.

Similar jobs

Similar jobs