Shopper Marketing Manager

Shopper Marketing Manager

Are you someone looking for a new opportunity to be part of an extremely successful FMCG business? Somewhere that places a huge importance on ethics and sustainability, doing things in the right way?  If that interests you, please read on! 

They are now looking to appoint a shopper marketing manager to create imaginative and innovative consumer led plans based on superior consumer understanding backed up with superb execution, timely delivery and within budget. 

Primary responsibilities: 

• Responsible for development, delivery and evaluation/measurement of all range communication activity
• Demonstrate clear understanding of brand performance including financials, consumer behaviour and brand health
• Manage day to day relationship with the advertising, activation and media agencies to ensure they are inspired to deliver best marketing and creative work on time and to brief/budget. 
• Responsible for planning, implementing and reviewing all retailer online activity
• Responsible for developing and optimising all consumer PR and trade PR activities.

The successful candidate:

• Proven experience working within the FMCG industry  
• Good understanding of Irish grocery trade 
• Comprehensive understanding of continuous consumer data sources including EPOS, Shopper Panels, Dunnhumby and Family Food Panel
• Degree educated 

To apply directly please send a copy of your CV and cover letter through to eliza.byrne@advocate-group.co.uk or alternatively please apply via the link below.

Whilst we will always endeavour to respond to you, due to the high levels of applications we receive this isn’t always possible. If you are not contacted within 3 working days, you have unfortunately not been shortlisted for this role. 

Please note The Advocate Group is acting as an employment agency & business.