Country Manager

Andover, Hampshire
Upto £50,000 per annum + bonus and benefits
11 Sep 2017
11 Oct 2017
Business Sector
Non Food & Drink
Full Time
Contract Type

Wren Laboratories Limited

Job description:        Country Manager

Reporting to:             Head of Export

Company description

Wren Laboratories is a family-run business based near Andover, Hampshire. It produces a range of health supplements called ‘OptiBac Probiotics’. The company is committed to producing high quality products, providing excellent customer service and achieving a vibrant, inspiring workplace. The products are sold to health food stores and pharmacies across the UK, Ireland and many export markets.

In 2016 the focus on export markets was increased with the appointment of a Head of Export and Export Co-ordinator. In 2017 a Country Manager joined the team and the development in both existing and new markets continued to grow. We now wish to accelerate the growth and appoint an additional Country Manager. The portfolio of countries you will be responsible for, will be agreed subject to background & experience.

Job description / main purpose

  • Manage a portfolio of existing international distributors
  • Follow up on new distribution enquiries as agreed
  • Identify new potential markets and find suitable distribution partners
  • Contribute to the overall sales performance of the Export department
  • Agree annual business plans, including sales budget, marketing & support activities and product a training plan for each market
  • Develop, manage and maintain excellent relationships between Wren and our distributor partners
  • Hold regular distributor reviews to ensure all plans are on target
  • Have input to the export strategy and plan of action
  • Report to Head of Export

Key responsibilities

Manage existing international distributors

  • Be the main point of contact
  • Hold regular review meetings to ensure annual plans are on track and update / adjust as required to ensure key targets met
  • Manage, develop and grow product range distributed through regular range reviews, sell through analysis and market knowledge
  • Share best practice to help develop both retail & online sales
  • Liaise with Export Co-ordinator to ensure regular Skype, or face-to-face product training sessions are delivered as per agreed plan
  • Set sales targets and review these quarterly
  • Review and update the promotional plan
  • Review and update the product forecast
  • Share our marketing material & POS
  • Carry out market visits as agreed with Distributor & Head of Export

     Help create an export strategy and plan of action

  • Carry out annual strategic assessment of your international markets and prospects
  • Identify key opportunities for development in both existing & new markets
  • Liaise with DIT / Institute of Export and other contacts as appropriate

    New international markets

  • Follow up on new distribution enquiries
  • Maintain up-to-date records to keep track of development & contact
  • Attend international trade shows where appropriate
  • Manage the process from first contact through registration to distribution
  • Work with the export team to ensure we fulfil all legal and regulatory requirements in terms of product registrations and licenses

Other tasks & responsibilities

  • Work with marketing & Export Co-ordinator, with regards to point-of-sale opportunities and packaging requirements
  • Proactively communicate needs, opportunities, and results across the company
  • Commercial responsibility includes all aspects of administration, budgeting, planning, forecasting, sales and profitability
  • Carry out regular analysis and reviews of performance and results with Head of Export
  • Agree sales forecast & target for the year with Head of Export and develop plans to achieve these


  • Educated to degree level or equivalent qualification
  • High standard of English and Maths
  • Full driving licence
  • The following qualifications are advantageous:
    • Sales qualification
    • Masters degree (MBA etc.)


  • The following experience is essential:
    • Sales experience to National Account level in an FMCG environment
    • Minimum 18 months managing international distributors
  • The following experience is advantageous:
    • Experience of working in natural products, consumer healthcare, OTC or pharmaceutical industries
    • Basic category management knowledge
    • Working in retail environment
    • Second language desirable


  • Good organisation skills
  • Logical and strategic thinking
  • Ability to understand the bigger picture
  • Numerate & articulate
  • Attention to detail
  • Good presentation skills
  • Excellent communication skills
  • Strong IT skills, especially Excel, PowerPoint and Word
  • Self-motivated and hard working
  • Ability to work on own or as part of a team
  • Appreciation for the value of joining a small, fast growing company
  • Manage costs in line with budget guidelines

Hours, salary & start date

  • Full time, permanent position
  • Competitive salary based on experience and qualifications
  • Start immediately


  • To be based at our head office in Weyhill, near Andover, Hampshire

To apply

  • Please read the job description carefully and send a covering letter (detailing the knowledge, skills and experience which make you a suitable candidate for the role), references and CV to
  • Deadline for applications is 20th October 2017

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